Archived Webinars

Common Retirement Planning Mistakes of Small Business Owners and Non-Profit Execs

Instructor
Jeanne Brutman, Independent Financial Planner
DateFebruary 6, 2012
Time

We are bombarded by information about retirement, pensions, and saving for the future: internet, newspapers, newscasts, talk at work, our trusted advisers all have something to say. It’s so overwhelming that people freeze, the “deer in the headlights” effect.


Small Business, Nonprofit Savings, Security, Scalability with Cloud-based Email

Instructor
Jason Hutchins, President, Nonprofit Solutions Network
DateJanuary 31, 2012
Time

Whether your small businesses or nonprofit is just starting up or if you’re outgrowing your current email system or if you just need to save money, now’s the time to check out cloud email.


The Next Revolution Is In Your Pocket

Instructor
Peter Shankman, vice president, Vocus
DateJanuary 25, 2012
Time

Look around. Find one person you know without a camera in their mobile phone.

You can't do it.

Put that mobile phone in the pocket of a customer who just had a great experience with your brand. It becomes a PR megaphone, spreading the gospel of your business far and wide, and turning your customer into an evangelist for your brand.

In the hands of a customer scorned, it becomes a nightmare from which you may not wake up.

In this entertaining, humorous, and interactive webinar Peter Shankman -- entrepreneur, angel investor, marketing consultant, and pundit -- shares case studies from companies big and small that illustrate why good customer service will be the next big thing.


Budgetless Planned Giving: How Nonprofits Can Boost Planned Giving at Little or No Cost

Instructor
Lorri M. Greif, CFRE, President, Breakthrough Philanthropy
DateJanuary 25, 2012
Time

Does your nonprofit have a successful planned-giving program?

It should and it can, for little or no cost. Inspire your board and development executives and staff to get going on planned giving with these facts:

  • the largest charitable gift that donors ever make is often a planned gift
  • nonprofits annually receive $20+ billion in bequests, (between 8%-9% of all charitable giving) according to Giving USA
  • 100% of your individual donors are the perfect candidate for this type of gift (of course, some more so than others)

Grow Your Business Through Certification and Contracting

Instructor
Clovia Hamilton, founder, Lemongrass Consulting
DateJanuary 24, 2012
Time

Invest in your business by pursuing government contracts. Certification as a minority- or women-owned business opens opportunities for growth that you may be overlooking.

The law requires that 5% of government contracts and contracts with corporations doing business with the government go to minority- or woman-owned businesses. Certification gives you a competitive edge when bidding on government contracts.


100 Free Marketing Ideas for Small Businesses

Instructor
Tara Jacobsen, founder, Marketing Artfully
DateJanuary 24, 2012
Time

There are literally HUNDREDS of free marketing options out there. Wouldn't you like to know what they are!?!?! And, better yet, how to choose among them? From social media and the internet to old-fashioned fliers in shopping centers, there is something for everyone, no matter your level of technical expertise.

Join us for a fun and fast-paced presentation on the latest and greatest free marketing opportunities for small businesses. Bring your pen to take notes! We’ll be covering online ideas like internet marketing, social media, and videos. Offline, we will look at direct mail, in-person networking, followup ideas, and good old-school (effective) marketing.


Don’t Let Slow- or No-Pay Customers Ruin Your Business

Instructor
Michelle Dunn,
DateJanuary 23, 2012
Time

What will happen to your cash flow if customers don’t pay on time? Don’t find out the hard way! In fact, don’t find out at all. Learn to manage customer credit so you don’t do business with no- or slow-pay customers.


Time Management for Busy Business Owners

Instructor
Laura Jacob, President, Pro Way Development
DateJanuary 18, 2012
Time

Manage your time well and you take back both your personal and professional life. With so many hats to wear, small business owners and entrepreneurs can get buried in by their “to do” lists. Time management doesn’t come easily but if you don’t learn it, you may become overwhelmed and under-productive. Time at work can easily consume your life. You’ll start feeling as if you’ll never escape the four walls of your workplace and the jangling of your mobile device.


Protecting Your Brand: Trademarks, Copyrights, and the Internet

Instructor
Deborah Sweeney, CEO, MyCorporation Business Services, Inc.
DateDecember 14, 2011
Time

In today’s world, a brand is critically important. Without brand recognition, the product or service you offer can be easily lost in the mix … or compromised by copycats.

Your business name, logo, and domain name are elements of your brand. Protect them as you would other assets.


What Do You STAND For? Why Branding Matters to Small Businesses

Instructor
Alan Siege, CEO/Owner, Small Business Management Consulting
DateDecember 12, 2011
Time
Your brand can be your greatest asset during good times and bad. A strong brand elevates your business above the competitive fray. So how do you make your brand stand for integrity, character, quality, effectiveness, and reliability?

No matter if you’re a large corporation or a solo-preneur, those are the qualities that your brand should bring to the customer's mind.