Webinars by Category
Upcoming Free Webinars
How to Boost Your Profitability, Revenue and Assets
| Date/Time | Wednesday, February 24, 12n - 1pm ET |
Most people aim for money. People chase the dollar with another job, a bigger house, a new location, or a fancy car. Companies chase the next best trend, highest paying client, and most lucrative business deal. But money can be an illusory experience, gone before it can be grasped. It is only when you learn to use money as a tool, that money can become an enabler to fulfill your goals. It is only when you differentiate between "here today, gone tomorrow money" and actual permanent money can you aim to earn the right kind. Your company looks great when it is making lots of money in revenues. However, lots of revenue doesn’t mean your company is profitable or that it has quality revenue streams.
Your company is attractive when it is very profitable. Yet, that doesn't necessarily translate into sustainable profitability or cash flow.
Cash flow defines how long your company can stay in business. If assets are not liquid and the company does not have working capital, no matter how much revenue the company has its survivability is questionable.
Your company is truly great when it is continuously profitable, with strong, sustainable revenues and solid assets. In this FREE webinar, you'll learn how to get your company’s financials to have all three.
Learn how to have money that stays and sustains.
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Knowing Your Numbers – Why Budgeting Matters (Even More)
| Date/Time | Wednesday, February 24, 2pm - 3pm ET (Please note that date and time change from February 17, 12n - 1pm.) |
If you’re like many small business owners, you often feel like your financials are out of control. Why not learn how to use cash flow and budgeting to understand where your money is going. Cash flow is the bane of every business owner’s existence. Most people do it by the seat of their pants or try to get their accountant/ bookkeeper to assist them. The premise of this workshop is that with a minimal use/ understanding of Excel, a business owner can really take charge of his or her finances. How? By creating very simple forecast models that can be changed as events change or changed based on different assumptions of revenues and expenses. In this FREE webinar, Alan uses a projected image of a typical business and, with input from the group, make simple changes based on ideas or concerns from the participants. Participants will also get sample templates. | |
Writing in the Age of Twitter: Why Good Writing Still Matters (Especially in Business)
| Date/Time | Wednesday, March 3, 12n -- 1pm ET |
Are you afraid to write a letter (or e-mail or memo) for fear of saying it badly? Learn the basics so you get your points across in ways that demand attention and get action. For many people writing is just below public speaking in terms of the fear it generates, yet being able to communicate clearly and effectively is absolutely essential skill. Within good writing, there are several forms that are particularly important in business. These are e-mails, memos and reports. In this FREE webinar, Alan will discuss how to use each of them to their best effect with an emphasis on ensuring that the message you need to give and the action you want the recipient to take, is clear and well presented. He will analyze each approach and give examples where, when done well, there is little or no ambiguity. He will also provide examples that the participants can take with them as “take-aways” that provide added value. | |
Want to have a brand that sticks? Give it a good story.
| Date/Time | Wednesday, March 17, 12n -- 1pm ET |
The strength of your brand is your greatest asset during good times and most especially during tough times. That's when a strong brand can elevate your business above the competitive fray. A great brand is familiar; it speaks of integrity, character, quality, effectiveness, and reliability. It doesn’t matter if you’re a large corporation or a solo-preneur. But how do you get your customers or clients to connect to your brand. Much has been said on this topic, yet nothing can beat the impact and appeal of a good story to convey what YOU stand for. In this webinar, Alan will
Storytelling’s power is timeless. But it’s timely, too. The wild and woolly marketplace is demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time for it. It’s also demanding that we empower people – everyone – to constantly take initiatives. And it turns out that stories are a – if not the – leadership answer to both questions. - Tom Peters | |