Real Women Do Social Media

Date/TimeJune 15 through August 3, 12 noon to 1 pm ET; 15-minute Q & A from 1 to 1:15 pm.
Time
Cost$500 for early bird registration which ends May 31; $700 after May 31.
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Social media is being approached like medical research once was: If it's good for the men, then a smaller, pink pill must be good for women. No way!

Women invented social media. After all, who recommends more products and services than women? No one. If we're the originators of "word of mouth," shouldn't our businesses benefit from our invention? 

Extending women's communication skills to web-based information exchanges is a natural. Women have nothing to fear from such technology, as long as it's explained well, in plain English.  

And that's just what Real Women Do Social Media is all about: clear explanations with practical advice on implementing what you learn.

What don't most classes consider that we do? Well, how about:

  • Women don't have the time (or the inclination) to "poke around" or "figure it out." We're not stupid. We recognize the value of social media, but we want marketing tools that show measurable progress in a reasonable amount of time.
  • From a time-management perspective, women need to do the right things, at the right times for the right reasons to get the right results. No matter how much we've "evolved," women are still responsible for the bulk of child and family care. We have friendships to maintain, lives to shape and lead and, oh, there's that minor matter of personal time.
  • When women learn, they teach others. Hence, women want information that is easy to pass on. That's why the Real Women Do Social Media takes a common-sense, step-by-step, nitty-gritty approach.
  • Social media lends itself to the way women naturally communicate and share ideas. Historically, most storytellers were women. Women exchange "secrets" to build trust, which men do not. These nuances carry through online. (The good news is, we get to define whether a "secret" is something marginally personal or soul-baring.) Social media is all about being genuine, open and sharing. Sound familiar?
     
Real Women Do Social Media meets each week via phone and the Internet  Don't worry: All the classes are recorded so if you miss a session, you can catch up quickly. What you'll get in the course are:
  • Weekly 60-minute working calls and, for those who want more, Q&A following each call. Our instructor is gifted at drawing out questions without making you feel silly that you asked.
  • Assignments related to your business needs and feedback that will help you deal with your particular challenges.
  • Comfortable, travel-free classes via phone and Internet so you can join in wherever you are.
  • Real Women Do Social Media Case Studies (so you can learn from other women like you).
  • Access to recordings of all classes in case you miss a session or want to review.
  • Online, private Real Women Do Social Media forums so you can interact with one another and ask questions on the fly.
  • A step-by-step outline to create your own social media strategy once and for all. Good for at LEAST a year! You know how women like maps and men don't? Well, this is GPS on steroids.
  • Discounted access to Social Media Concierge Agents aka "social media elves."
  • Insider recommendations for no- and low-cost social media tools that will save you time and aggravation.
  • Access to a proven social media system that has worked wonders for women business owners like you.
  • A surprise bonus!

At the end of the 8-weeks, you'll have, IN WRITING and ready to implement, your own social media marketing plan. If you don't wish to implement it on your own, you'll also qualify for a discount on access to our team of Social Media Concierge agents.

Syllabus


Who Should Attend?

Women who need a helping hand when learning things technology oriented.

Instructor
Lena L. West, Founder & Chief Social Media Strategist at xynoMedia

Lena L. West is an award-winning social media consultant, blogger, speaker, journalist and technologist. She is also a columnist and blogger for Entrepreneur Magazine and an expert blogger for FastCompany Magazine.