Geri Stengel

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Protecting Your Brand: Trademarks, Copyrights, and the Internet

Date/TimeWednesday, December 14, 2011 12n–1pm ET

In today’s world, a brand is critically important. Without brand recognition, the product or service you offer can be easily lost in the mix … or compromised by copycats.

Your business name, logo, and domain name are elements of your brand. Protect them as you would other assets.

And, yes, this means small businesses and those just starting up. Why? Because you must:

  • be sure your name and logo are unique and not associated with another business.
  • protect your brand from being co-opted by another business down the street or five years from now
  • prevent others from using your written and visual materials, particularly in ways that do not reflect well on your brand.
  • create and protect a domain name that helps customers find your business, not your competitor’s.

Putting these protections in place from the start is just good business, especially in these days of cut-and-paste and worldwide access.

Although legal jargon may freeze your brain and legal fees make your teeth clench, you can do this more easily than you think … without brain-freeze or bankruptcy.

Trademarks and copyrights are essential elements of branding -- that is, key to your business reputation -- from the start and as you grow.

In this webinar, we’ll explain -- without the jargon! -- key considerations such as:

  • checking out competitive brand uses
  • determining trademark availability
  • nationwide protection
  • what’s needed to be protected

We had some technical difficulties with the slides during the presentation. For your convenience we're providing them here.

Webinar presented in collaboration with MYcorportation

Who Should Attend?

 Business owners and entrepreneurs

Deborah Sweeney, CEO, MyCorporation Business Services, Inc.

As CEO of MyCorporation Business Services, Inc., Deborah Sweeney advocates to protect personal and business assets for all consumers. With her extensive experience in the field of corporate and intellectual property law, Deborah can provide insightful commentary on the benefits, barriers, and who should consider incorporation and trademark registration. She also has extensive experience in the start-up and entrepreneurial sector as she has been involved in the formation of hundreds of thousands of MyCorporation’s customers.

Deborah joined MyCorporation in 2003 after serving as outside general counsel for 5 years. She received her Juris Doctor and Masters in Business Administration degrees from Pepperdine University and is a member of the American Bar Association. She also serves on the Board of Regents at California Lutheran University.

Deborah has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in the area of corporate and intellectual property law. Because of her extensive knowledge, Sweeney has long served as a speaker and panelist on legal issues affecting new-to-the-world and growing businesses.

Ms. Sweeney is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites. Her account with Forbes has featured articles with upward to 25,000 views. She also regularly contributes to American Express, She Takes on the World, YFS Magazine, Empower Me! Magazine, and Business Insider, among others.