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Multiple Businesses? Make Your LinkedIn Profile Work for Them All

Date/TimeWednesday, October 12, 2011 2-3:30pm ET
Have two businesses? More? Want to know how to best show them all on LinkedIn?

If you are a “multi-preneur” involved in two or more businesses or a business person who also runs a nonprofit (or any combination of these), you can set up your own high-visibility personal profile on LinkedIn that showcases all your activities. It isn’t difficult, if you know the tricks.

And doing so is critical. LinkedIn is the social medium that replaced the Rolodex. It’s where business people go to find business partners, recruit consulting expertise, locate suppliers, and make connections with providers of professional services.

Our instructor, Marc Halpert, teaches from experience. He has two diverse businesses, both of which show well on LinkedIn. Using his own personal profile and those of others, Halpert will give you practical advice to clarify for LinkedIn users that you are the multi-dimensional master of more than one undertaking.

Halpert show you how to best highlight each facet of your professional persona. In this class, you’ll discuss:

  • your single, multi-branded personal profile
  • your multiple company profiles
  • optimizing search results within LinkedIn
As with all Ventureneer courses, questions are encouraged. You’ll be able to quickly apply his tactics to your own situation. This will be personal, useful, and affordable online training for business owners.

Note: Prerequesite for this webinar: At least 50 connections on LinkedIn and a 100% complete profile. This webinar will presume frequent use of LinkedIn and provide higher-level technical advice.

Who Should Attend?
  • owners of multiple small businesses
  • business owners who are also active in a nonprofit
  • entrepreneurs and solo-preneurs who want to boost their LinkedIn visibility
  • nonprofit staff who also own a business
Marc W. Halpert, Managing Partner, Your Best Interest LLC

Marc W. Halpert  is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate.
Since leaving the corporate world  in 2001, Halpert has started two companies offering  paperless electronic payment services to optimize the cash flow of and speed collections to: 

  • retailers, particularly small- and mid-sized businesses (Your Best Interest LLC)
  • professional and membership groups, and not-for-profit organizations (e-giving).

In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. Connect2Collaborate gives business people with whom he connects the opportunity to become clients of his customized cash flow and payment services. Everyone benefits simultaneously: improved business cash flow and new business collaboration.

He has been recognized for client service and is a frequent speaker at national, regional, and local conferences for small businesses and nonprofits. He has also authored articles on innovations in cash flow technologies, and on LinkedIn as a powerful branding power.

He serves as an instructor at the University of Phoenix’s Fairfield County on-ground campus, where he teaches finance, management, and business ethics.

He volunteers as a counselor at the award-winning Norwalk, CT chapter of SCORE where he provides expertise in e-commerce, nonprofits, and social media. He also teaches LinkedIn to job-seekers at Connect to Care at Westchester Jewish Community Services in Westchester County, NY.

Halpert holds a BA in International Relations from the University of Virginia and his MBA in International Business from George Washington University.