Making Paid Search Work for Your Small Business or Nonprofit

Watch Online
Date	October 20, 2010
Cost	Free
	Using Google AdWords? Or intimidated by the thought of doing so? Convinced it’s too costly? Search Engine Advertising, also known as Paid Search, can convert Internet searchers into your customers or donors ... if you know how to configure your campaign to work for you. Here's your chance, whether already a user or one of those hesitating to enter the AdWords world. Generate traffic and power-up sales or donations by attracting the right searchers to your site. Learn the basics of setting up a great bang-for-your-buck AdWords campaign, then dive into the deeper features, options, and strategies that really boost performance. The webinar will cover: Quick Overview of AdWords Basics and Search Alliance (Yahoo & Bing) Campaign Structure Keyword Selection Budgeting & Bidding Quality Score Advanced Features Copy and Landing Page Testing Location/Geo-Targeting and Ad Scheduling Ad Extensions (Sitelinks, Product Listings, etc.) Placement Advertising (Content Network) Reporting and Analytics Google Grants Yes, there are new words and new concepts to learn, from keywords to analytics. But online marketing and paid search are powerful channels for drawing in your audience. Get ahead of the curve. Whether you own a small business or are a nonprofit executive, this class will give you the tools to maximize the effect of your online outreach efforts while keeping costs under control. Do you want to reach new customers or new donors? The tools are the same; only the wording is different. Therein lies the art: Using the right words to be noticed by your target audience.
	Who Should Attend? Marketing, development or fundraising staff of both small businesses and nonprofits.
Instructor	Rob Trautner, Manager of Paid Search Programs at Digital Brand Expressions Rob Trautner, Manager of Paid Search Programs at Digital Brand Expressions where he oversees the company's paid search programs for a wide range of clients. He manages both for-profit and nonprofit accounts to achieve consistent, measurable ROI for his clients. Under his management, DBE's paid-search team has improved the results of every paid-search campaign it has taken over from another agency. Trautner is certified by all three major search engines in paid-search program management. He is known for staying ahead of the curve as the industry changes and grows. Check out his blog.