Make Your Business the One that “Gets Lucky”

Watch Online
Date	December 7, 2011
Cost	Free
	Why do some business owners seem to have all the luck while others can’t get a break? What are their secrets to blazing a path to rapid growth? Explore the fallacies and dangers of underestimating your own ability to create powerful business opportunities. Beth Goldstein will present research that shows hard work just isn’t enough. You have to work smart and perform key growth activities to build business success. Beth has worked with thousands of entrepreneurs for more than 25 years. She’s found that business owners who considered themselves “lucky,” were 2 to 3 times more heavily involved in business growth activities (i.e., market research, planning, sales expansion) than people who thought luck had no impact on their business. In this webinar, you’ll get clear insights and practical advice about what it takes to “get lucky” in business. She’ll show you simple, yet effective, steps to achieving success by designing your own luck.
	Who Should Attend? Anybody running a business or considering launching one
Instructor	Beth Goldstein, president, Marketing Edge Consulting Group Beth Goldstein, president of Marketing Edge Consulting Group and adjunct professor, Boston University School of Management. Author, consultant, trainer, and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She helps companies understand how their customers think, what they value, and what influences their purchasing decisions, and then uses this knowledge to create targeted business-development programs that drive revenue and fundamental growth while increasing profitability and customer loyalty. Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition to running her consulting practice, Beth conducts small-business growth workshops around the U.S. and abroad, teaches entrepreneurial marketing at the Boston University School of Management where she is the faculty director for the school's Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the US).