LinkedIn for the Uninitiated in 4 Easy Steps

Date/Time	February 2, 9, 16 and 23rd, 12n – 1 p.m.
Time
Cost	$250
	REGISTER
	Have you started a LinkedIn profile and didn’t know what to do next? Did you stop in the middle? Or have you procrastinated starting in the first place? While 50 million people are LinkedIn all around the world, you can join the predominant social networking platform among business-minded people. In 4 weeks, with minimal homework assignments, you can be very well-versed in how to create and manage your LinkedIn profile for the future. Week 1: February 2, 2010: This is who I am How to start my LinkedIn profile: About me: Summary and Specialties Experience Education My websites Twitter connection Photo Misc. information about me Homework: rewrite your LinkedIn profile and send to instructor for constructive criticism Week 2: February 9, 2010: Asking others to help me; helping others Asking for recommendations Giving recommendations Adding connections Mining connections Asking for 3^rd level connections Homework: give 1 recommendation, get 1 recommendation, ask for a connection Week 3: February 16, 2010: Joining groups and forming a group Why belong to a group? Finding groups to join Starting a group Managing and maintaining a group Homework: join 3 groups and start one; post an article and start a discussion Week 4: February 23, 2010: Enhancing your profile Adding presentations and papers SlideShare Box.net What I am reading Events to know about Pulling it all together: the proper care and feeding of LinkedIn
	Who Should Attend? Nonprofit staff and management, especially those in these positions: Anyone in marketing, communications and public relations Fundraising Public relations Even executive directors
Instructor	Marc W. Halpert, Managing Partner, Your Best Interest LLC Marc W. Halpert is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate. Since leaving the corporate world in 2001, Halpert has started two companies offering paperless electronic payment services to optimize the cash flow of and speed collections to: retailers, particularly small- and mid-sized businesses (Your Best Interest LLC) professional and membership groups, and not-for-profit organizations (e-giving). In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. Connect2Collaborate gives business people with whom he connects the opportunity to become clients of his customized cash flow and payment services. Everyone benefits simultaneously: improved business cash flow and new business collaboration. He has been recognized for client service and is a frequent speaker at national, regional, and local conferences for small businesses and nonprofits. He has also authored articles on innovations in cash flow technologies, and on LinkedIn as a powerful branding power. He serves as an instructor at the University of Phoenix’s Fairfield County on-ground campus, where he teaches finance, management, and business ethics. He volunteers as a counselor at the award-winning Norwalk, CT chapter of SCORE where he provides expertise in e-commerce, nonprofits, and social media. He also teaches LinkedIn to job-seekers at Connect to Care at Westchester Jewish Community Services in Westchester County, NY. Halpert holds a BA in International Relations from the University of Virginia and his MBA in International Business from George Washington University.