LinkedIn for Advanced Users

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Date/Time	Tuesday, February 1, 2011, 2-3:30 pm ET
Time
Cost	$79
	Prerequisite: Because this is an advanced course, students are required to have either completed LinkedIn for Beginners and/or LinkedIn for Intermediate Users; or have a 100 percent complete profile, at least 50 connections, and membership in at least 10 LinkedIn groups. Are you a member of LinkedIn groups? Active in discussions? Think you've nailed LinkedIn? Not quite! But you're almost there. You've established a presence and a reputation. Now add depth to both. Showcase your work to potential clients, donors, and investors. Help them see the real value you offer. Meaningful, fruitful connections -- both personally or through your groups -- are great but there's much more to LinkedIn. With add-ons, you can show more of your work and value proposition through presentations, papers, podcasts, etc. In this virtual course, you'll access the punch of: SlideShare Box.net YouTube videos BlogLink Reading List Events Portfolio Display other apps the class wants to explore In this third class in our 3-part LinkedIn series, we will concentrate on these multi-media apps and touch on specialized tools. Which apps we cover will depend on the interests and needs of participants. After all, this is a personal, real-life, practical class designed to help you accomplish your goals. We will wrap up the series and pull it all together with six tips the instructor calls “The Proper Care and Feeding of LinkedIn.” You'll leave with added insight and new ideas to really polish that profile, up your visibility, increase your appeal to worthwhile connections, and reap the full benefits of LinkedIn. Syllabus: Enhancing your profile in the future: Adding presentations, videos, papers, podcasts, etc. SlideShare/Box.net/YouTube/Port-folio and other LinkedIn add-ins What I am reading Events you want others to know about Personalized LinkedIn URLs Miscellaneous tips and techniques Pulling it all together: “The Proper Care and Feeding of LinkedIn”
	Who Should Attend? Anyone in marketing, communications or public relations in business or nonprofits Nonprofit leaders Development directors Solo-preneurs Entrepreneurs
Instructor	Marc W. Halpert, Managing Partner, Your Best Interest LLC Marc W. Halpert is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate. Since leaving the corporate world in 2001, Halpert has started two companies offering paperless electronic payment services to optimize the cash flow of and speed collections to: retailers, particularly small- and mid-sized businesses (Your Best Interest LLC) professional and membership groups, and not-for-profit organizations (e-giving). In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. Connect2Collaborate gives business people with whom he connects the opportunity to become clients of his customized cash flow and payment services. Everyone benefits simultaneously: improved business cash flow and new business collaboration. He has been recognized for client service and is a frequent speaker at national, regional, and local conferences for small businesses and nonprofits. He has also authored articles on innovations in cash flow technologies, and on LinkedIn as a powerful branding power. He serves as an instructor at the University of Phoenix’s Fairfield County on-ground campus, where he teaches finance, management, and business ethics. He volunteers as a counselor at the award-winning Norwalk, CT chapter of SCORE where he provides expertise in e-commerce, nonprofits, and social media. He also teaches LinkedIn to job-seekers at Connect to Care at Westchester Jewish Community Services in Westchester County, NY. Halpert holds a BA in International Relations from the University of Virginia and his MBA in International Business from George Washington University.