How To Make Your Organization a Media Darling

Public relations belongs in the marketing mix of every nonprofit and business, especially businesses that have social good as part of their business plan. PR has many parts; in this webinar, we’ll focus on how to leverage your expertise so you become the go-to resource for the media.

This interactive session will teach you strategies to position yourself as an expert, fine tune your key messages, and get the attention you deserve … in other words, how to become a true Media Darling.

You’ll learn to:

• establish which elements are important in telling a good story to the media
• tie-in local stories and/or trends
• create pitches that are relevant to your brand
• create sound bytes that get you quoted more often
• share the spotlight to get more coverage

You’ll get a chance to practice what you learn and clear ideas about how to apply your new PR skills to your nonprofit, social enterprise or small business.

Nonprofit organizations, social entrepreneurs or socially responsible small business owners interested in generating media attention for their cause.