Watch Online
Date	April 21, 2010
Cost	FREE
	Have you invested your time and money building a great website to attract clients, customers, and donors? Do you depend on Google to deliver these visitors to your site? If so, be sure that Google and other search engines can find it! Don't hide from the search engines: Help them find you. Search engines only work for you if they recognize the value of your site when serving up search results to their visitors. To ensure that the search engines find your site, you need to take advantage of Search Engine Optimization (SEO) techniques. You'll also want to leverage a completely different kind of search engine marketing: paid ads. And with so many people looking at what other people are saying about organizations, smart marketers want to have a presence on social media sites, too. You need to understand and use the Findability Mix. Google and the other search engines race to provide the most dynamic results possible to those looking for information. That information is gleaned from a mix of website listings, real-time postings from social networks, videos, photos, maps, product listings, and more. If you want to be found, you must create different categories of content and put that content on the web in a way that makes sure search engines find you; you want to create the right "findability mix." "Findability" techniques include, among other things: creating active social profiles optimizing your photo and video content adding your business listing to Google maps submitting your inventory to product searches In How Entrepreneurs and Nonprofits Can Make Search Engines Work for Them, you'll find out how to use social media and real-time search results to make search engines find you fast. You'll learn strategies for becoming one of the top 10 results for your brand.
	Who Should Attend? Small business owners and marketing executives, entrepreneurs, nonprofit executive and development team
Instructor	Veronica Fielding, CEO, Digital Brand Expressions Veronica Fielding is the president of Digital Brand Expressions (DBE), The Findability People^SM. DBE helps brands be found and well positioned on the Web with highly measurable, customized marketing services that typically include SEO, paid search, and social media. DBE also publishes a series of social media how-to books for audiences new to the world of LinkedIn, Facebook, and Twitter. The series includes Jump Start Social Media^SM for Professionals, Jump Start Social Media^SM for Small Business, and coming in September, Jump Start Social Media^SM for HR & Hiring Managers. Prior to starting DBE in 2002, Ms. Fielding was an executive in the Interactive Publishing Division of Dow Jones/The Wall Street Journal where she spearheaded the development of education tools for private investors and was the president of an electronic publishing company that produced career exploration tools for teens. Ms. Fielding frequently speaks with the media on topics related to search engine and social media marketing. She was recently quoted in a New York Times article on managing personal brands through LinkedIn and Facebook, was interviewed for Entrepreneur Magazine, and has appeared on major TV news feature programs in New York and Philadelphia.