Growing a Small Business -- In-person in NYC

This is an in-person class at The New School, Manhattan, NY

Entrepreneurs moving beyond the startup phase of their businesses face new opportunities and challenges. This course focuses on building a business organization capable of managing and sustaining growth. Entrepreneurs need to operationalize their organizations (i.e., get the right people and systems in place), motivate their teams, manage limited resources (human and financial), and ensure cash flow. While perfecting their product or service and developing customer loyalty, new businesses must improve and innovate continuously and attract new customers. Entrepreneurs also need to establish and communicate a culture and value system for their businesses, creating a solid foundation for the future.

Learning Outcomes:

• Understand the approaches to decision making entrepreneurs can use when faced with challenges and opportunities.
• Understand the different ways you can grow a company and how to apply them based on your values and goals for the company.
• Determine how you can position and market a company for sustainable competitive advantage.
• Become familiar with the major sources of capital available to entrepreneurs and the expectations of those investors. Understand the advantages and disadvantages of each source of funding.
• Determine your management and leadership style and how it might need to change as your company grows.

Small business owners and entrepreneurs