Cause Marketing: A Win-Win for Small Businesses and Nonprofits

Cause-marketing links your business to social good and community improvement, and helps customers feel good about spending their money with you. What’s more, you help a nonprofit. It’s a win-win strategy that every nonprofit, small business, and niche brand can access.

The majority of consumers will switch to a brand that is associated with a cause, according to research studies; this is particularly true of GenX, GenY and women.

Do you want to reach any of those demographics? Then what is your nonprofit waiting for? What is your business waiting for? Find your partner! It may be the pizza parlor down the street or a major corporation. It may be the local health clinic or the ASPCA. The options are right outside your door or at your fingertips with social media.

The hard part is making sure you choose a partner or a program that will enhance your reputation, increase your visibility, and give you a return on your investment, whether that return is measured in dollars, customers, volunteers, or in-kind services.

The second sticking point may be selling your plan to those within the organization and to your potential partner.

This free webinar will help you do just that. It covers cause marketing from the viewpoints of both what a nonprofit needs to get from its business partner and what the business needs to get from the nonprofit partner.

You'll learn:

• The buy-in needed within a nonprofit to make cause marketing work and how to get it.
• The benefits to small businesses from partnering with a nonprofit.
• How to determine the value to a small business of partnering with you and vice versa.
• How to price/value the cause marketing package.
• How to insure that both the nonprofit and the small business are satisfied at the end of the program.