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Cause Marketing Basics

Date	March 17, 2010
Time
Cost	FREE
	Cause marketing has grown from virtually nothing in 1983 to an estimated $1.55 billion in 2009, according to IEG Inc., a Chicago-based firm that tracks cause-related spending in the United States. It may be one of the only fundraising bright spots for 2010. Cause marketing helps non profits raise money and increase their visibility; corporations improve their reputations and increase profits; and consumers feel like they’re making a difference. The FREE webinar Cause Marketing Basics will help you decide if cause marketing is right for your organization. The webinar will help you answer: What buy-in is needed within an organization to pursue cause marketing and how do I get it? What motivates corporations to partner with a non profit? How do I determine what value my proposition is to a corporation? How do I price packages? How do I insure that both the non profit and the corporation are satisfied at the end of the program?
	Who Should Attend? Non profit executives including the CEO, President and ED Board members Nonprofit chief financial officers Fundraisers Small business people who want to put together a socially responsible opportunity for their organization
Instructor	Geri Stengel , President, Ventureneer A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each. Bottom line: Geri knows teaching, she knows business, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese."
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