Geri Stengel

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7 Ways Planning Improves Social Impact and Sustainability

Date/TimeWednesday, March 13, 2013 3-4pm ET

The planning process is an essential tool for guiding organizational performance, identifying the resources you’ll need and keeping you on track. It addresses funders most basic questions:

*Whom do you serve?
*How do you serve them?
*What resources do you need?
*How will you reliably raise financial and in-kind resources?
*How will you measure performance and incorporate feedback for continuous improvement?

In this session you will learn how this tool lays the foundation for successful fundraising efforts.

This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.


  • Developing clarity: How does your broad mission statement play out in the day-to-day fulfillment of programs and services?
  • Evaluating and analyzing your organization, your competition and the marketplace: What are you good at? Where do you need to improve? What should you eliminate or add?
  • Prioritization: You’ll know what should be improved expanded or eliminated and in what order you will accomplish this.
  • Aligning resources: What human resources and infrastructure will you need? When will you need it? How much will this cost?
  • Developing reliable and growing revenue streams: With the economy still gyrating, how can you ensure that you have the funding to meet your nonprofit’s goals?
  • Managing firmly and leading smartly: A supportive board and strong management are the basis of a thriving nonprofit. Examining management style, organizational capability and performance measurements are vital indicators in charting a path for the future.
  • Measuring performance: How will you measure impact? How will you incorporate for continuous improvement?

Who Should Attend?
  • EDs
  • Board members


Geri Stengel, Audrey Winkler, Geri Stengel, President, Ventureneer



Geri StengelGeri Stengel is founder and president of, which connects nonprofit execs, social entrepreneurs, and socially responsible small business owners with the knowledge they need to make the world a better place and to thrive as sustainable organizations.

As a writer, teacher and presenter, Geri has helped thousands of nonprofits and small businesses take their vision to reality, develop their business plan, and learn the strategies and tactics they need to grow their businesses. Her guidance has steered many nonprofit leaders and entrepreneurs away from pitfalls that might have prevented or delayed their growth.


Audrey WinkleyAudrey Winkley has over 25 years of experience in directing many aspects of organizational management and business operations including mediating and negotiating business relationships, formulating sustainability initiatives for collaboration and partnership, developing Non Profit start up operations and leadership training in problem solving and decision making. She earned an outstanding reputation through her work as Vice President of Operations and Real Estate for the New Jersey Performing Arts Center and as Director of Operations for the Liberty Science Center. She also applies her professional expertise in teaching and developing curriculum for non-profit management courses for Seton Hall University.