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Vistas: Geri Stengel’s Blog: Transparency
Can Social Media Change The Way Government Works?
by Geri Stengel on Aug 2, 2011 - 11:30am
Every day in every way, social media are changing the way the world works. Now it’s the Consumer Financial Protection Bureau that is using Twitter to find out what kind of protection consumers want.
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Pink Ribbons Show Power of Cause Marketing
by Geri Stengel on Oct 14, 2010 - 6:55am
cancer awareness cause marketing Commentary / Opinion pink ribbon Social Entrepreneurship transparency Trends
If you aren't a fan of cause-marketing, you might look around you this month and reconsider. How many pink ribbons do you see?
That's the power of cause marketing. Organizations from Yoplait to the Susan G. Komen Run for the Cure are sending a message everyone instantly recognizes: that pink loop of ribbon means both donate and get a breast exam.
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