Editor’s Note: This is the second of a 7-part series on Developing A Growth Business Plan. The series is based on presentations made at the Social Impact Exchange Symposium on Scaling Impact held June 14 and on the experiences of nonprofits that participated in the business plan competition. Industry and Market Analysis was presented by Summer Spencer, director of Community Wealth Ventures.

“Know your consumer,” “Assess the competition,” and “Anaylze the marketplace” don’t sound like mantras from the nonprofit sector. But they should be.

Nonprofits aiming to scale, and the funders who support them, are realizing that industry and market analysis and using business principles lay a solid groundwork for scaling.

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