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Vistas: Geri Stengel’s Blog: Socially conscious companies
Green, Global, or Just Plain Good: Cause Marketing and Socially Conscious Companies
by Guest Blogger on Jul 1, 2009 - 12:31pm
Analysis cause marketing cause-related marketing Nonprofit Small Business Social Responsibility socially conscious companies
By Nina L. Kaufman, Esq.
Do you wish you could do well by doing good? Would you like “green” to mean both earth-friendly and solid profits for your company? Do you want your business to prosper without having to feel that you’re a greedy capitalist? If so, you may want to consider “cause-related marketing” and its cousin, socially conscious companies, for your business model.
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