Vistas: Geri Stengel’s Blog: Social responsibility

by Michael Davidson

In these increasingly difficult times, the need for active and engaged board members is greater than ever. The generation under 40 is a largely untapped resource, nationally comprising less than 15% of board members. This is a generation committed to the value of service. They have the expertise crucial for nonprofits seeking to create sustainable business models. They also have experience with fundraising.

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.

By Ralph Allora

TRAY is a member of NBIS (Network for Business Innovation and Sustainability), a nonprofit network that promotes responsible and successful business in the green economy. Recently NBIS hosted a forum to highlight a key initiative: promoting the role of B Corporations.

Social and environmental problems are growing at a faster rate than philanthropic dollars can keep pace. What’s the world to do? I’ve recently written about a couple of ways people and organizations can do more good -- impact investing, crowd funding and scaling effective and efficient nonprofits.