If I’ve said it once, I’ve said it a thousand times: Cause marketing is a great way for small businesses to build their brands, increase customers loyalty, and grow. Successful entrepreneurs know this.

Great News: Impact Investing Options Expand Locally

by Geri Stengel on Jan 26, 2012 - 12:20am

community development funding impact investing Nonprofit nonprofit funding Social Responsibility Trends

I’m a long-time advocate of impact investing. It brings new money to the nonprofit world, supports social enterprises, and can provide services and products that would otherwise be unfunded or unresolved.

Top 4 Web Pages Show Demand for Curation, Focused Resources

by Geri Stengel on Jan 5, 2012 - 12:20am

definition of social responsibility Nonprofit resources for women entrepreneurs Social Media social media resources Social Responsibility Trends

I try to practice what I preach so I keep an eye on my website metrics. And I’ve noticed some trends, the most notable being that people want easily accessed information about social media, aggregated in a useful collection. My most popular website pages were curated resources to help people learn about social media.

How a B-Corporation Grew Its Business and Its Social Impact

by Geri Stengel on Dec 29, 2011 - 12:20am

b-corporation Profile: Company small business growth Social Entrepreneurship social entrepreneurship Social Responsibility social responsibility

I love it when a company built on social responsibility surges ahead. That’s the case with Recyclebank, a company whose business model is cleaning up the planet by encouraging people to recycle. It’s a company that truly combines social value with good business.

How a B-Corporation Grew Its Business and Its Social Impact

by Geri Stengel on Dec 29, 2011 - 12:20am

b-corporation Profile: Company small business growth Social Entrepreneurship social entrepreneurship Social Responsibility social responsibility

Research Confirms: Happier People Are More Productive

by Geri Stengel on Dec 22, 2011 - 12:20am

Commentary / Opinion employee productivity social responsibility Social Responsibility

Well, duh: We all knew that happier people work harder, didn’t we? While it may seem a no-brainer concept to socially responsible business owners, those who didn’t get it before have no excuse now. The research is in. It shows that making progress on worthwhile projects makes people more productive … and happier.

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Research Confirms: Happier People Are More Productive

by Geri Stengel on Dec 22, 2011 - 12:20am

Commentary / Opinion employee productivity social responsibility Social Responsibility

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Consumers Worldwide Expect, Reward Responsible Businesses

by Geri Stengel on Dec 15, 2011 - 12:20am

business social responsibility cause marketing Commentary / Opinion consumer activism corporate social responsibility Research Social Media Social Responsibility

I knew it! But it’s nice to know that 10,000 consumers in 10 countries confirm my belief: Companies have a responsibility to promote social good and consumers will support those who do.

Book Shows Businesses How Social Responsibility Can Improve Profits

by Geri Stengel on Nov 29, 2011 - 12:20am

corporate social responsibility customer loyalty marketing social responsibility Small Business small business social responsibility Social Media Social Responsibility

Despite what Gordon Gekko of Wall Street fame said, greed isn’t good. Not for the planet, not for communities, and not for the corporate bottom line.

Employee Engagement Is Key to a Winning Workplace

by Geri Stengel on Oct 27, 2011 - 12:20am

employee benefits growing small businesses How To Inc. Winning Workplace Lessons Learned Small Business small business success social responsibility Social Responsibility

What’s the secret to increasing revenues and increasing your workforce during hard times? Apparently, it’s having a great relationship with your employees.