Opening up a store used to require renting space, furnishing the store, and working arduous hours. The last is still true but not the first two. Businesses are thriving without a physical location. In fact, many are able to exist because they skip the fixed costs and upfront investment of a brick-and-mortar store.

Top 4 Web Pages Show Demand for Curation, Focused Resources

by Geri Stengel on Jan 5, 2012 - 12:20am

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I try to practice what I preach so I keep an eye on my website metrics. And I’ve noticed some trends, the most notable being that people want easily accessed information about social media, aggregated in a useful collection. My most popular website pages were curated resources to help people learn about social media.

Consumers Worldwide Expect, Reward Responsible Businesses

by Geri Stengel on Dec 15, 2011 - 12:20am

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I knew it! But it’s nice to know that 10,000 consumers in 10 countries confirm my belief: Companies have a responsibility to promote social good and consumers will support those who do.

How LinkedIn Can Improve Nonprofit Governance

by Geri Stengel on Dec 13, 2011 - 12:20am

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While they don’t yet realize it, social recruiting -- using social media to find staff -- may be a nonprofit board’s best friend. Why? Because nonprofit boards often under-staff, under-train, and under-fund their Human Resource departments, as documented in Bouncing Back? Employment trends in the nonprofit sector, by Idealist.org.

Book Shows Businesses How Social Responsibility Can Improve Profits

by Geri Stengel on Nov 29, 2011 - 12:20am

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Despite what Gordon Gekko of Wall Street fame said, greed isn’t good. Not for the planet, not for communities, and not for the corporate bottom line.

How LinkedIn’s New Profile Section Can Help Nonprofits Fundraise, Find the People They Need

by Geri Stengel on Oct 11, 2011 - 12:20am

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In it’s effort to ramp up nonprofit participation in its services, LinkedIn now has a “Volunteer Experience & Causes” section for your profile page. The idea is that professionals will share information about what causes they care about and their level of engagement with those causes.

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How To Botch Customer Service

by Geri Stengel on Sep 29, 2011 - 12:20am

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Every social media and e-marketing “how-to” includes the admonition to respond to customer input promptly. Rightly so. Promptness is critical but so is the content of the response.

How To Botch Customer Service

by Geri Stengel on Sep 29, 2011 - 12:20am

customer service e-marketing personal service social media Social Media

Every social media and e-marketing “how-to” includes the admonition to respond to customer input promptly. Rightly so. Promptness is critical but so is the content of the response.

Online Fundraising: It’s Where You Want To Be

by Geri Stengel on Sep 27, 2011 - 12:20am

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If raising funds online is about technology, then raising funds through direct mail is about paper. Of course, neither is true. Online fundraising, like all forms of fundraising, is a way to form and nurture a relationship between your nonprofit and donors or prospective donors.

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9 Trends in Social Good Focus of Summit

by Geri Stengel on Sep 26, 2011 - 12:20am

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Wow! Where to begin? In rooms full of energetic people, keyboarding on one device or another, and bombarded with one great idea after another, where to begin in describing the Mashable/92ndStY Social Good Summit.