Another day off to recharge and reflect: I visited Washington Irving's home at Sunnyside, just north of New York City. Lovely day immersed in history, literature, and the fresh air of the Old Croton Aqueduct Trail.

How to Overcome Fear of Social Media Metrics

by Geri Stengel on Jun 14, 2011 - 12:11am

analytics Case Studies How To measuring results metrics Nonprofit nonprofits Small Business small businesses Social Media social media

Number crunchers love them; the rest of us are intimidated by them.

Analytics and metrics for social media are so bountiful as to be either a feast or overwhelming, depending on your attitude toward numbers. But the one thing they are not is insufficient.

Have Your Feet On The Ground When Looking At The Cloud

by Geri Stengel on Jun 9, 2011 - 12:14am

cloud computing Nonprofit nonprofits Small Business small businesses startups Technology Trends

As I said in The Cloud: Not As Airy As You Thought, cloud computing is a boon to startup nonprofits and businesses as well as those that are growing.

Small Business Support Isn’t Just One Week Each Year

by Geri Stengel on May 19, 2011 - 9:52am

Analysis Small Business small business support Small Business Week small businesses

It’s almost over. Small Business Week will end tomorrow and with it, many of the promotions and much of the hype. The conference will be over, the Twitter feeds will fade away. Back to business as usual.

Social Media Best Practices For Nonprofits Can Guide Small Businesses, Too

by Geri Stengel on May 10, 2011 - 12:00am

How To Small Business small business marketing small business owner small businesses Social Media social media Tips

My recent emphasis on social media for nonprofits is really an emphasis on best practices, guidelines, and why-bother-with-it for small businesses as well.

Small businesses face many of the same problems that nonprofits do:

small staff
not much money for marketing
need to expand customer (for nonprofits, donor) base

Tagged Products, Smartphones Offer New Business and Fundraising Possibilities

by Geri Stengel on Oct 26, 2010 - 7:52am

marketing Nonprofit nonprofits Small Business small businesses Smartphones technology

This is one of three blogs about the future of tech-enabled business models. Check out Tech Knowledge Will Expand Markets, Services of Entrepreneurs and Nonprofits and Break Down Walls to Build Creativity With New Technology to read what else is in store.

It started with GPS: You can track where you are and where you want to be because a device in your hand or your car is communicating – networked – with a satellite.

That brings us to yet another section of the McKinsey report on 10 Tech-Enabled Business Trends. This one is called "The Internet of Things."

When Less Is More: A Guilt-Free Gift for Valentine's Day

by Geri Stengel on Feb 9, 2010 - 11:45am

chocolate fewer calories small businesses Social Entrepreneurship Social Responsibility socially responsible Valentine's Day value-added

Candy Without the Guilt
Are you searching for something sweet to give your sweetie? Give a treat that's as diet-friendly and socially responsible as it is tasty. Huh, you say! When did Vistas start pushing products? Bear with me while I explain.

Surprise! Respect for Employees and Fair Pay Are Profitable for Small Businesses ... and It's Not That Hard.

by Geri Stengel on Feb 4, 2010 - 11:45am

great places to work human resources human resources policies Nonprofit Small Business small businesses Social Entrepreneurship Social Responsibility

Small businesses that win awards for being great places to work range from hardware stores to nursing care, from car washes to tech support; in some respects, they have nothing in common.

But in other ways, they have much in common, including thriving even during tough times, treating employees as assets, paying them fairly, and listening to them.

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Business Incubators Increase Nonprofit and For-profit Odds of Success

by Geri Stengel on Jun 30, 2009 - 11:46am

Business Incubators Motivated by Purpose New York Women Social Entrepreneurs (NYWSE) nonprofits professional development small businesses social entrepreneurs technical training Women Entrepreneurship

Every organization can use a pied piper – a leader who inspires people to follow. New York Women Social Entrepreneurs (NYWSE) has two: Natalia Oberti Noguera, director, and Allison Lynch, incubator manager. They recruited me to screen applicants for the program, provide training, and be a mentor.

Anatomy of a Successful RFP

by Guest Blogger on Jun 19, 2009 - 12:50pm

Analysis Best Practice branding growth strategies How To marketing Nonprofit request for proposal RFP Small Business small businesses Social Entrepreneurship technology

By Howard Adam Levy

Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best it can be. Consider this list of what to include gleaned from our 17 years of responding to RFPs.

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