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Vistas: Geri Stengel’s Blog: Small business social responsibility
Book Shows Businesses How Social Responsibility Can Improve Profits
by Geri Stengel on Nov 29, 2011 - 12:20am
corporate social responsibility customer loyalty marketing social responsibility Small Business small business social responsibility Social Media Social Responsibility
Despite what Gordon Gekko of Wall Street fame said, greed isn’t good. Not for the planet, not for communities, and not for the corporate bottom line.
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How-tos of Cause Marketing for Businesses, Nonprofits Laid Out in New Book
by Geri Stengel on Sep 19, 2011 - 12:20am
cause marketing Nonprofit nonprofit fundraising Review Small Business small business marketing small business social responsibility
Both nonprofits and small businesses stand to gain a lot from cause marketing. As you know, that’s a partnership between a business and a nonprofit to raise money for the nonprofit and attract new customers or more sales for the business. For big examples, think Project(RED) and its partnerships with clothing manufacturers. Or Home Depot and KaBOOM building playgrounds together.
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