Vistas: Geri Stengel’s Blog: Small business online marketing

Talking to Gen Xers and Gen Ys lately, I realize how dramatically e-commerce is changing retail business and customer service.

Opening up a store used to require renting space, furnishing the store, and working arduous hours. The last is still true but not the first two. Businesses are thriving without a physical location. In fact, many are able to exist because they skip the fixed costs and upfront investment of a brick-and-mortar store.