Last week, I laid out the trends in philanthropy that are forcing foundations and nonprofits to change the way they do business: the economy; the ability and demand to measure impact; generational shifts; and increased emphasis on competition/collaboration.

Online Fundraising: It’s Where You Want To Be

by Geri Stengel on Sep 27, 2011 - 12:20am

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If raising funds online is about technology, then raising funds through direct mail is about paper. Of course, neither is true. Online fundraising, like all forms of fundraising, is a way to form and nurture a relationship between your nonprofit and donors or prospective donors.

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