Vistas: Geri Stengel’s Blog: Nonprofit fundraising

LinkedIn isn’t some stodgy place where people post their resumes. It’s a no- to low-cost database that is a rich source of information about potential major donors, board members, employees, and strategic allies.

by Farra Trompeter

As a nonprofit fundraiser, this is my favorite time of year. While others make vacation plans, I work with my colleagues to devise exciting integrated fundraising campaigns for nonprofit organizations. 

Study after study shows how most nonprofits see their biggest influx of donations—especially those that come in via email/web/social media—during the last few months, if not days, of the year.

Fellow Big Duck strategist, Rachel Hope Allison, and I have focused on developing online fundraising strategies and campaigns for more than 10 years. With that experience in hand, along with previous training in direct mail and telemarketing programs for nonprofits, we’ve developed a handy list of 12 ingredients for successful multi-channel or integrated fundraising campaigns.

If raising funds online is about technology, then raising funds through direct mail is about paper. Of course, neither is true. Online fundraising, like all forms of fundraising, is a way to form and nurture a relationship between your nonprofit and donors or prospective donors.