As the results of Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing demonstrate, nonprofits need to take a deeper dive into online media. Well, an opportunity is knocking at your door.

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12 Ways To Make Your Online Fundraising Campaign Stronger

by Guest Blogger on Nov 2, 2011 - 12:20am

Best Practice fundraising strategy How To integrated fundraising multi-channel fundraising Nonprofit nonprofit fundraising

by Farra Trompeter

As a nonprofit fundraiser, this is my favorite time of year. While others make vacation plans, I work with my colleagues to devise exciting integrated fundraising campaigns for nonprofit organizations.

Study after study shows how most nonprofits see their biggest influx of donations—especially those that come in via email/web/social media—during the last few months, if not days, of the year.

Fellow Big Duck strategist, Rachel Hope Allison, and I have focused on developing online fundraising strategies and campaigns for more than 10 years. With that experience in hand, along with previous training in direct mail and telemarketing programs for nonprofits, we’ve developed a handy list of 12 ingredients for successful multi-channel or integrated fundraising campaigns.

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Nonprofit Giving Has Changed. Does Your Nonprofit Measure Up?

by Geri Stengel on Oct 6, 2011 - 12:20am

How To Lessons Learned Nonprofit nonprofit funding nonprofit fundraising philanthropy Trends

$23 billion. That’s the decline in giving from 2007 -- the peak giving year -- to 2010.

Online Fundraising: It’s Where You Want To Be

by Geri Stengel on Sep 27, 2011 - 12:20am

How To Nonprofit nonprofit fundraising nonprofit social media online fundraising online marketing Social Media Trends

If raising funds online is about technology, then raising funds through direct mail is about paper. Of course, neither is true. Online fundraising, like all forms of fundraising, is a way to form and nurture a relationship between your nonprofit and donors or prospective donors.

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How-tos of Cause Marketing for Businesses, Nonprofits Laid Out in New Book

by Geri Stengel on Sep 19, 2011 - 12:20am

cause marketing Nonprofit nonprofit fundraising Review Small Business small business marketing small business social responsibility

Both nonprofits and small businesses stand to gain a lot from cause marketing. As you know, that’s a partnership between a business and a nonprofit to raise money for the nonprofit and attract new customers or more sales for the business. For big examples, think Project(RED) and its partnerships with clothing manufacturers. Or Home Depot and KaBOOM building playgrounds together.

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