BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.”

How to Make a Powerful PowerPoint Presentation

by Guest Blogger on Jun 4, 2013 - 12:20am

Bar Charts Infographics Marketing Marketing Presentations Pie Charts PowerPoint Presentations Sales Decks Sales Presentations Slide Animation

by Ralph Allora

PowerPoint. The very word evokes fear and loathing in business audiences everywhere. The reaction of a typical prospect, upon learning that he or she will be subjected to your PowerPoint sales presentation, is that it’s 45 minutes of her life she’ll never get back.

Social Media Made Easy for Organizations With Multiple Locations and Communities

by Guest Blogger on May 28, 2013 - 12:20am

entrepreneurship Marketing startups

by Aimee Gindin

Today’s interview is with Augusta Sterne and Yves Salama, co-founders of Teem’d. Teem’d is a powerful communications platform that transforms the way companies create and publish targeted social media content, allowing them to more effectively engage with their customers.

How do you describe the value that your product brings to the market?

Click Here – Or Maybe Not

by Guest Blogger on May 14, 2013 - 12:20am

Marketing Small Business

by Mardy Sitzer

Oh how I hate to see ‘click here’ it is so unimaginative, screams potential scam or worse – malware. So why oh why are marketers still relying on ‘click here’ as a call to action?

5 Ways to Improve Your Networking

by Guest Blogger on Mar 26, 2013 - 12:20am

Marketing mindset networking

by Lauren Fritsch

I’ve received a ton of questions lately about networking: how to do it effectively, how not to be the weirdo, how is it like dating, how to follow up, how not to waste your time with losers, what is different about networking with women vs. men, how to network online, networking mistakes amateurs make.

Creating an Effective Print Publication

by Guest Blogger on Mar 12, 2013 - 12:20am

How To Marketing marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

by Howard Adam Levy

In our last article, Rise of the Magazine: How Nonprofits Are Harnessing the Power of Print, we looked at how different organizations were accomplishing their goals through print magazines and newsletters. In this article, we discuss some tips for creating an effective print publication.

Creating an Effective Print Publication

by Guest Blogger on Mar 12, 2013 - 12:20am

How To Marketing marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

by Howard Adam Levy

How to Use Crowdfunding for Education

by Guest Blogger on Feb 26, 2013 - 12:20am

crowdfunding fundraising Learning Marketing microfinancing Research

by Miriam Clifford

John F. Kennedy’s quote about the goal of education could very well be applied to a discussion of crowdfunding today. Crowdfunding has emerged in education as a means to make private dreams a reality through collective microfinancing. Crowdfunding spread as an idea as artists, idealists, and entrepreneurs looked for ways to harness the power of the technology to finance their ideas.

Long Live Print: How Nonprofits Are Harnessing the Power of Publications

by Guest Blogger on Jan 29, 2013 - 12:20am

How To marketing Marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

By Howard Adam Levy

Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way.

Long Live Print: How Nonprofits Are Harnessing the Power of Publications

by Guest Blogger on Jan 29, 2013 - 12:20am

How To marketing Marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

By Howard Adam Levy

Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way.