Editor’s note: Yes, we have data! Responses to our Online Marketing Survey are in and we’re crunching the numbers now but to give you a taste of the wisdom we found from all of you who took the survey, here’s one of our case studies.

"Change the Scope of Your Dreams" This Year

by Geri Stengel on Feb 3, 2011 - 12:11am

e-marketing marketing Nonprofit nonprofit Small Business small business Social Media social media Tips

It's never too soon to start "changing the scope of your dreams," whether you are a small business or a nonprofit. For inspiration, start with The Story of Orabrush. Note two things: Persistence in looking for options and an upside-down way of looking at statistics.

Be David, Take on Goliath: Social Media Can Make Winners of Small Businesses

by Geri Stengel on Jan 25, 2011 - 12:11am

marketing Small Business small business social enterprise Social Entrepreneurship Social Media social media

Small business owners, take note: For the $99,000 it spent on social media marketing and public relations, Seventh Generation, the eco-friendly laundry detergent, had sales of $27.5 million (not including sales at Walmart), a 1 percent share of the laundry detergent market.

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Keep 'em Coming Back: Repeat Customers Make Small Businesses Thrive

by Geri Stengel on Dec 7, 2010 - 7:14am

customer retention customer service marketing Small Business small business

From 0% introductory credit cards to super low cable rates for 3 months, from 30% off your first purchase of diaper covers to free shipping on your first order, businesses spend money and pay attention to potential customers. That's what marketing is all about: new customers.

6 Social Media Tips Conan O'Brien Can Teach Social Enterprises and Nonprofits

by Geri Stengel on Nov 11, 2010 - 8:11am

marketing Nonprofit nonprofit social enterprise Social Entrepreneurship social media Tips values-driven business

Conan O'Brien may not be the first name that comes to mind when thinking about how to market and, yes, promote nonprofit causes or social enterprises. But he exemplifies a lesson value-driven organizations need to learn: Social media is a vital part of any marketing plan.

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Tagged Products, Smartphones Offer New Business and Fundraising Possibilities

by Geri Stengel on Oct 26, 2010 - 7:52am

marketing Nonprofit nonprofits Small Business small businesses Smartphones technology

This is one of three blogs about the future of tech-enabled business models. Check out Tech Knowledge Will Expand Markets, Services of Entrepreneurs and Nonprofits and Break Down Walls to Build Creativity With New Technology to read what else is in store.

It started with GPS: You can track where you are and where you want to be because a device in your hand or your car is communicating – networked – with a satellite.

That brings us to yet another section of the McKinsey report on 10 Tech-Enabled Business Trends. This one is called "The Internet of Things."

How to Make $120-billion Available for Social Entrepreneurs

by Geri Stengel on Aug 31, 2010 - 7:31pm

impact investment marketing social enterprise social entrepreneurs Social Entrepreneurship

Really? $120 billion in untapped investment money is available, according to Money for Good research.

If only social entrepreneurs could open the spigot?

Do Ethics Matter in Social Enterprise?

by Geri Stengel on Jul 20, 2010 - 8:00am

Commentary / Opinion ethics marketing social entrepreneur Social Entrepreneurship social responsibility

What is your definition of social entrepreneur? I've asked that question before but feel compelled to revisit in light of an article in the July 11 The New York Times.

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Distinguish Yourself From The Competition: Be Nice!

by Geri Stengel on May 4, 2010 - 10:45am

customer satisfaction employee satisfaction entrepreneur marketing Small Business small business owner

It's always gratifying when principles you've espoused for years are echoed by other, successful business people. As you know, I'm an advocate of treating your employees and your customers well. (Check out my eBook for more about that.)

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Anatomy of a Successful RFP

by Guest Blogger on Jun 19, 2009 - 12:50pm

Analysis Best Practice branding growth strategies How To marketing Nonprofit request for proposal RFP Small Business small businesses Social Entrepreneurship technology

By Howard Adam Levy

Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best it can be. Consider this list of what to include gleaned from our 17 years of responding to RFPs.

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