What is your definition of social entrepreneur? I've asked that question before but feel compelled to revisit in light of an article in the July 11 The New York Times.

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Cause Marketing Run Amok or Smart Move By Nonprofit?

by Geri Stengel on May 6, 2010 - 6:00am

cause marketing Commentary / Opinion ethics KFC Komen

The nonprofit world and the branding blogosphere have been running pink these days as bloggers and commentators dispute the wisdom of the Susan G. Komen for the Cure partnering with KFC to raise money for breast cancer research.

Competency Doesn't Mean Heartlessness: Businesses Can Be Profitable and Compassionate

by Geri Stengel on Mar 11, 2010 - 9:45am

corporate social responsibility entrepreneur ethics Small Business small business owners socially responsible

I've said my piece about the competency of nonprofits – they are competent! – but now I have to speak up for businesses – they can be trustworthy, compassionate, and ethical.

That is not the perception of businesses in the survey recently published by Stanford University. The study indicated that nonprofits are viewed as trustworthy and incompetent. It found that corporations are viewed as competent but not trustworthy or "moral."