Vistas: Geri Stengel’s Blog: Entrepreneurship

"Social impact is our entrepreneurship goal and this is also serving us from a business standpoint."

Need I say more? That's a nice definition of social enterprise.

The statement above is from Nasser Abufarha, 46, founder of several social enterprises that serve both the farmers of Palestine and those who want to support organic and fair-trade enterprises. In fact, as indicated in the statement above, the growing demand for fair-trade and organic products is part of his business plan.

Entrepreneurs are people who see the routine and envision change, who see an opportunity where others see a problem.

Tyga-Box Systems is the perfect example of entrepreneurship. Most of us anticipate moving-day by buying cardboard boxes, packing tape, and marking pens, then throw them all away at the other end of the move. But husband and wife Martin Spindel and Nadine Cino saw that routine as environmentally destructive and just plain silly.

The video is the work of creative director Janet Giampietro, with motion graphics by Gestalters, llc. and audio production by Al Fritsch.

I know it’s been in the news a lot, but the facts often bear repeating: 

• entrepreneurs create new jobs at a faster rate than larger companies
• entrepreneurs develop new products and services
• entrepreneurs innovate processes and approaches improving the way we get things done
• entrepreneurs (re)invigorate economies