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Vistas: Geri Stengel’s Blog: Context
Scaling - How To Adapt a Business Process to Each Context Successfully
by Guest Blogger on Jul 6, 2010 - 10:16am
Yves Salama, CEO of CharityMatrix
Who could have anticipated that Starbucks would open 50+ stores in France, home of the original cafè crème, but not in Italy, home of the original latte? While Starbucks adopted the Italian model (coffee as a social event) to the U.S. and 43 other countries, they could not improve the experience for Italians. Streamlining the business process to make it portable and adaptable to other areas requires that evaluation include the context: the region or culture.
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