Do you want to know why some companies are more innovative, more profitable, command greater loyalty from customers and employees alike? It’s because they start by asking “why,” according to Simon Sinek, an ethnographer, author of Start With Why: How Great Leaders Inspire Everyone to Take Action and speaker (his TED speech is among my favorites).

How Social Impact Organizations Can Start Using Social Media

by Guest Blogger on Feb 19, 2013 - 12:20am

Case Studies fundraising Social Entrepreneurship Social Media strategy

by Carlos Miranda

The numbers around how many people use social media are staggering – 91% of global adults online use social media regularly. In the UK there are 41 million Facebook users and 10 million people on Twitter. As you're reading this article online, it means you'll probably check at least one social media site today. There is no denying the power of it, and it's changed the way we communicate.

How Your Reputation Builds Business

by Geri Stengel on Jun 28, 2012 - 12:20am

advocacy for small businesses building a public profile Case Studies Commentary / Opinion Small Business women entrepreneurs

How can people do business with you if they don’t know you are in business? Or don’t know how qualified you are? Or don’t know what you stand for?

How One Social Entrepreneur Hopes to Avoid the Pitfalls on the Road to Doing Good

by Geri Stengel on Jun 19, 2012 - 12:20am

bottom of the pyramid Case Studies How To nonprofit salaries social enterprise social entrepreneurs Social Entrepreneurship

So you think you want to be a philanthropist or a social entrepreneur, to use your hard-earned talents to make the world a better place.

How to Use Online Press Releases to Drive Website Traffic and Revenues

by Geri Stengel on Jun 12, 2012 - 12:20am

Case Studies online marketing online press releases Small Business small business marketing Social Media using metrics

Andre Liu and his partners at MimoMonitors brought an online PR expert on board before they built their website. Online press releases and the reviews by bloggers and columnists that they generate are very important to them. In fact, they are virtually the only form of marketing the company does, other than appearances at a few trade shows.

Geri Stengel of Ventureneer and Maisha Walker of Message Medium on FoxNews Live

by admin on May 21, 2012 - 10:35am

case studies Ditch Digital Dabbling howtos and tips nonprofits online marketing Research small businesses social media survey report

Geri Stengel of Ventureneer and Maisha Walker of Message Medium appeared on FoxNews Live on Friday, May 18, discussing their survey collaboration, Ditch Digital Dabbling: How Small Business + Nonprofits Can Master Online Marketing.

The Ditch Digital Dabbling report analyzes the data from the survey recently fielded by Ventureneer & Message Medium.

Powerful information for every need

Download the free excutive summary to see how online marketing can save failing businesses, create opportunities, and find talent for both small businesses and nonprofits.
For a deeper dive, the full report gets you access to the “members only” online marketing case studies. It shows you how to choose the social media that are most effective for your goals and target market, and how to make your investment pay off. It also explains in plain English the best uses for each online marketing platform.
The extended corporate report outlines suggestions for corporate engagement with small businesses and nonprofits. This report gives you a new approach for reaching this large market, an approach that will help small businesses and nonprofits grow while building your brand and the loyalty of your customers in these sectors.

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Necessity Births a Company That Relieves Menopause

by Geri Stengel on Apr 26, 2012 - 12:20am

Case Studies menopause Small Business user entrepreneur women entrepreneur Women Entrepreneurship

That old adage, “when the going gets tough, the tough get going” certainly applies to end-user entrepreneurs, that is, those people who face a problem, solve the problem, then market the solution.

Small Business Office Make-over Contest Gives Opportunity, Lesson

by Geri Stengel on Apr 5, 2012 - 12:20am

building public profile Case Studies nonprofit office design online contest Small Business small business office design

If you are a start-up business or a nonprofit in need of an office make-over or a lesson in how social media can raise your profile, check out the Win a Sweet New Office Contest sponsored by Turnstone, a company that designs and furnishes offices.

“Outside the Box” Marketing Reaps Big Rewards on a Small Budget

by Geri Stengel on Mar 1, 2012 - 12:20am

Case Studies cause marketing How To Marketing Nonprofit nonprofit branding Small Business social media social responsibility Social Responsibility

I’m sure you are all aware that the cost of advertising is just plain…well…outrageous. Placing ads in magazines, newspapers, and on the radio can cut deep into a business owner’s pocketbook. So what are small- to medium-sized businesses supposed to do? You sure can’t compete against the advertising budgets of the big guns! And if you try to say, “Why bother advertising or marketing at all?” you risk going completely unnoticed, which could put you out of business.

A Social Enterprise Learns, Grows From Its Mistakes

by Geri Stengel on Jan 12, 2012 - 12:20am

Case Studies marketing for social good Profile: Company Small Business small business marketing social enterprise Social Entrepreneurship

Editor’s note: To help social entrepreneurs anticipate and avoid some of the problems of starting a social-good business, Ventureneer is doing a series of blogs about the progress of Greenway Grameen Infra, a social enterprise in India.

When last I wrote about Greenway Grameen Infra, its non-polluting stove, fuel efficient stove for rural homes in India was just on the market and hopes were high that 50,000 units would be sold by March 2012.

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