Vistas: Geri Stengel’s Blog: Social Media

Geri Stengel of Ventureneer and Maisha Walker of Message Medium appeared on FoxNews Live on Friday, May 18, discussing their survey collaboration, Ditch Digital Dabbling: How Small Business + Nonprofits Can Master Online Marketing.

The Ditch Digital Dabbling report analyzes the data from the survey recently fielded by Ventureneer & Message Medium. 

Powerful information for every need

• Download the free excutive summary to see how online marketing can save failing businesses, create opportunities, and find talent for both small businesses and nonprofits.
• For a deeper dive, the full report gets you access to the “members only” online marketing case studies. It shows you how to choose the social media that are most effective for your goals and target market, and how to make your investment pay off. It also explains in plain English the best uses for each online marketing platform.
• The extended corporate report outlines suggestions for corporate engagement with small businesses and nonprofits. This report gives you a new approach for reaching this large market, an approach that will help small businesses and nonprofits grow while building your brand and the loyalty of your customers in these sectors.

I’m sure you are all aware that the cost of advertising is just plain…well…outrageous. Placing ads in magazines, newspapers, and on the radio can cut deep into a business owner’s pocketbook. So what are small- to medium-sized businesses supposed to do? You sure can’t compete against the advertising budgets of the big guns! And if you try to say, “Why bother advertising or marketing at all?” you risk going completely unnoticed, which could put you out of business.

I try to practice what I preach so I keep an eye on my website metrics. And I’ve noticed some trends, the most notable being that people want easily accessed information about social media, aggregated in a useful collection. My most popular website pages were curated resources to help people learn about social media.

While they don’t yet realize it, social recruiting -- using social media to find staff -- may be a nonprofit board’s best friend. Why? Because nonprofit boards often under-staff, under-train, and under-fund their Human Resource departments, as documented in Bouncing Back? Employment trends in the nonprofit sector, by Idealist.org.