Vistas: Geri Stengel’s Blog: Nonprofit

by Peter Heller

There are many motivations for giving, yet at the core of a successful charitable relationship is the fact that a nonprofit has told its story passionately and has inspired a donor.

by Michael Davidson

The Problem
An often heard plight of Executive Directors, and Board Chairs, is a lack of nonprofit board performance. A major concern voiced frequently is “Why doesn’t my board raise money?” The lack of engagement in fundraising, however, most likely applies to other areas of board responsibility as well.

by Michael Davidson

In these increasingly difficult times, the need for active and engaged board members is greater than ever. The generation under 40 is a largely untapped resource, nationally comprising less than 15% of board members. This is a generation committed to the value of service. They have the expertise crucial for nonprofits seeking to create sustainable business models. They also have experience with fundraising.

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.