Geri Stengel of Ventureneer and Maisha Walker of Message Medium appeared on FoxNews Live on Friday, May 18, discussing their survey collaboration, Ditch Digital Dabbling: How Small Business + Nonprofits Can Master Online Marketing.

The Ditch Digital Dabbling report analyzes the data from the survey recently fielded by Ventureneer & Message Medium.

Powerful information for every need

Download the free excutive summary to see how online marketing can save failing businesses, create opportunities, and find talent for both small businesses and nonprofits.
For a deeper dive, the full report gets you access to the “members only” online marketing case studies. It shows you how to choose the social media that are most effective for your goals and target market, and how to make your investment pay off. It also explains in plain English the best uses for each online marketing platform.
The extended corporate report outlines suggestions for corporate engagement with small businesses and nonprofits. This report gives you a new approach for reaching this large market, an approach that will help small businesses and nonprofits grow while building your brand and the loyalty of your customers in these sectors.

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“Outside the Box” Marketing Reaps Big Rewards on a Small Budget

by Geri Stengel on Mar 1, 2012 - 12:20am

Case Studies cause marketing How To Marketing Nonprofit nonprofit branding Small Business social media social responsibility Social Responsibility

I’m sure you are all aware that the cost of advertising is just plain…well…outrageous. Placing ads in magazines, newspapers, and on the radio can cut deep into a business owner’s pocketbook. So what are small- to medium-sized businesses supposed to do? You sure can’t compete against the advertising budgets of the big guns! And if you try to say, “Why bother advertising or marketing at all?” you risk going completely unnoticed, which could put you out of business.

From Our Survey: How E-commerce and Customer Service Saved a Business

by Geri Stengel on Nov 3, 2011 - 12:20am

e-commerce customer service Google Analytics for small business Marketing Profile: Company Small Business small business SEO small business survival

Editor’s note: Yes, we have data! Responses to our Online Marketing Survey are in and we’re crunching the numbers now but to give you a taste of the wisdom we found from all of you who took the survey, here’s one of our case studies.

"Change the Scope of Your Dreams" This Year

by Geri Stengel on Feb 3, 2011 - 12:11am

e-marketing marketing Nonprofit nonprofit Small Business small business Social Media social media Tips

It's never too soon to start "changing the scope of your dreams," whether you are a small business or a nonprofit. For inspiration, start with The Story of Orabrush. Note two things: Persistence in looking for options and an upside-down way of looking at statistics.

Be David, Take on Goliath: Social Media Can Make Winners of Small Businesses

by Geri Stengel on Jan 25, 2011 - 12:11am

marketing Small Business small business social enterprise Social Entrepreneurship Social Media social media

Small business owners, take note: For the $99,000 it spent on social media marketing and public relations, Seventh Generation, the eco-friendly laundry detergent, had sales of $27.5 million (not including sales at Walmart), a 1 percent share of the laundry detergent market.

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Keep 'em Coming Back: Repeat Customers Make Small Businesses Thrive

by Geri Stengel on Dec 7, 2010 - 7:14am

customer retention customer service marketing Small Business small business

From 0% introductory credit cards to super low cable rates for 3 months, from 30% off your first purchase of diaper covers to free shipping on your first order, businesses spend money and pay attention to potential customers. That's what marketing is all about: new customers.

6 Social Media Tips Conan O'Brien Can Teach Social Enterprises and Nonprofits

by Geri Stengel on Nov 11, 2010 - 8:11am

marketing Nonprofit nonprofit social enterprise Social Entrepreneurship social media Tips values-driven business

Conan O'Brien may not be the first name that comes to mind when thinking about how to market and, yes, promote nonprofit causes or social enterprises. But he exemplifies a lesson value-driven organizations need to learn: Social media is a vital part of any marketing plan.

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Tagged Products, Smartphones Offer New Business and Fundraising Possibilities

by Geri Stengel on Oct 26, 2010 - 7:52am

marketing Nonprofit nonprofits Small Business small businesses Smartphones technology

This is one of three blogs about the future of tech-enabled business models. Check out Tech Knowledge Will Expand Markets, Services of Entrepreneurs and Nonprofits and Break Down Walls to Build Creativity With New Technology to read what else is in store.

It started with GPS: You can track where you are and where you want to be because a device in your hand or your car is communicating – networked – with a satellite.

That brings us to yet another section of the McKinsey report on 10 Tech-Enabled Business Trends. This one is called "The Internet of Things."

How to Make $120-billion Available for Social Entrepreneurs

by Geri Stengel on Aug 31, 2010 - 7:31pm

impact investment marketing social enterprise social entrepreneurs Social Entrepreneurship

Really? $120 billion in untapped investment money is available, according to Money for Good research.

If only social entrepreneurs could open the spigot?

Do Ethics Matter in Social Enterprise?

by Geri Stengel on Jul 20, 2010 - 8:00am

Commentary / Opinion ethics marketing social entrepreneur Social Entrepreneurship social responsibility

What is your definition of social entrepreneur? I've asked that question before but feel compelled to revisit in light of an article in the July 11 The New York Times.

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