Vistas: Geri Stengel’s Blog: Analysis

Asking “Why?” Can Build Bigger Business, Better Marketing

Do you want to know why some companies are more innovative, more profitable, command greater loyalty from customers and employees alike? It’s because they start by asking “why,” according to Simon Sinek, an ethnographer, author of Start With Why: How Great Leaders Inspire Everyone to Take Action and speaker (his TED speech is among my favorites).

Why Women Entrepreneurs Aren’t Getting Loans and What They Can Do About It

There’s no doubt about it: women business owners face greater funding challenges than men. A lesser-known fact is that those challenges may be linked to the industries that female business owners are choosing, according to new findings by Biz2Credit, an online credit marketplace. 

Can Changing How, Where and When We Work Create More Women Leaders

Recently, Yahoo CEO Marissa Mayer stirred controversy by ditching the company’s telecommuting policy and requiring employees to report to the office. While many have criticized her decision because it disproportionately affects working mothers, others believe it may save the struggling tech company from obsolescence. To them, Mayer’s decision is justified if it will help Yahoo’s bottom line. 

Eco-friendly Cars Break New Barrier: Tesla Model S Awarded Car of the Year

by Ralph Allora

Recently Motor Trend magazine named the Tesla Model S its 2013 Car of the Year. It was the first time in the award’s history that the honor has gone to an all-electric vehicle. Down the road, this moment may be remembered as a turning point in public acceptance of electric vehicles. For now, it serves as a broader branding lesson for makers of sustainable, eco-friendly products. 

Fastest Growing Companies Nurture Good Talent

Perhaps it’s women’s natural instinct to nurture or maybe high-impact entrepreneurs know that you can’t sustain rapid growth without employees who deliver excellent products and customer service. It’s both, according to Marsha Firestone, President of the Women Presidents’ Organization (WPO), which compiled a list of the 50 Fastest Growing Women-Owned/led Companies in North America sponsored by American Express OPEN, it’s both.

What Everybody Needs to Know About Online Marketing

What you don’t know can hurt you, especially if what you don’t know leaves your business back in the 20th century while your customers are well on their way into the 21st.

In that case, you are losing opportunities to grow, to reduce costs, and to build customer loyalty.

How Changing Corporate Culture Is Good for Business and Employees

Moms aren’t the only ones asking for more flexibility in the workplace these days. Men, Gen Y, and Baby Boomers are making the same demand. But what works for one doesn’t work all and what works for the business matters, too.

Read all of How Changing Corporate Culture Is Good for Business and Employees on Forbes.

Why Girl Scouts Become Entrepreneurs

Some 80 percent of women entrepreneurs were girl scouts once. Maybe that's not just a coincidence.

Want Women Leaders? Start with Girls

There’s a shortage of women leaders. One organization thinks it has the formula for fixing that.

Girl Scouts: They already have an impressive track record. More than two thirds of U.S. Congress women and an incredible 80% of women business owners were Girl Scouts.

Read all of Want Women Leaders? Start with Girls on Forbes.

 

Social Enterprises Give Philanthropists a New Way to Do Good

Getting enough cash to carry your business through its start-up years is tough. Family, friends, and credit cards can only stretch so far yet you may be inviting failure if you under-capitalize. Venture capitalists often want businesses that are already revenue positive with fast growth potential, which leaves a lot of entrepreneurs without recourse.

Read all of Social Enterprises Give Philanthropists a New Way to Do Good on Forbes.



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