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Cause Marketing
Time Management for Busy Business Owners
| Instructor | Laura Jacob, President, Pro Way Development Laura Jacob is the President of Pro Way Development based in Stamford, CT. Pro Way helps businesses develop human resource strategies, a plan to hire, manage, and motivate employees. Organizations can maximize their human capital by establishing sound human resource practices that include recruiting, on-boarding, employee relations and retention, and employee development. Laura has worked in the U.S. and Canada as well as virtually across the globe. She serves as adjunct faculty at local colleges and teaches communication and management skills courses at the American Management Association. In May 2009 she was named as one of Fairfield County's Top 40 executives under 40 for her work as the President of Pro Way Development. ![]() |
| Date | January 18, 2012 |
| Time | |
Manage your time well and you take back both your personal and professional life. With so many hats to wear, small business owners and entrepreneurs can get buried in by their “to do” lists. Time management doesn’t come easily but if you don’t learn it, you may become overwhelmed and under-productive. Time at work can easily consume your life. You’ll start feeling as if you’ll never escape the four walls of your workplace and the jangling of your mobile device. | |
How to Increase Sales with Storytelling
| Instructor | Alan Siege, CEO/Owner, Small Business Management Consulting Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University. ![]() |
| Date | November 8, 2011 |
| Time | |
Say, what's your story? Do your customers know who you are, why you do what you do, and what makes you different, better or more interesting than your competitors? They should! Your story is the foundation of your brand. A strong brand elevates your business above the competitive fray and into the minds and hearts of consumers. It makes making the sale easier. The art of storytelling can help you:
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Top Tech Tools for Nonprofit and Business Partnerships
| Instructor | Joe Waters, Founder, Selfish Giving
Joe Waters teaches nonprofits and businesses how to use cause marketing and social media to establish, grow, and deepen relationships with donors and consumers. He writes the web's leading cause marketing blog, Selfishgiving, and is a contributor to The Huffington Post. Joe is co-author of Cause Marketing for Dummies.
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| Date | September 21, 2011 |
| Time | |
What tools are best for nonprofits that want to raise money and build awareness in partnership with businesses? In this informative and actionable webinar, Joe Waters suggests lays out the tech tools that make nonprofit and business collaborations easier and more successful. | |
Cause Marketing: A Win-Win for Small Businesses and Nonprofits
| Instructor | Geri Stengel , President, Ventureneer
A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each.
Bottom line: Geri knows teaching, she knows business, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese."
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| Date | July 26, 2011 |
| Time | |
Cause-marketing links your business to social good and community improvement, and helps customers feel good about spending their money with you. What’s more, you help a nonprofit. It’s a win-win strategy that every nonprofit, small business, and niche brand can access. | |
Free, Cheap, Edible: How Nonprofits Can Leverage In-kind Donations
| Instructor | Pat Bohse , President, Bohse & Associates Pat Bohse is President of Bohse & Associates, a New Jersey management consulting firm. Since 1989, she has provided nonprofits with training in strategic planning; board and fund development; and leadership coaching. She is the co-host of a Blog Talk Radio Show called Not for Profit eXchange. A nationally recognized speaker, she is a member of the National Speakers Association. Also a member of the Grant Professionals Association, she has a proven track record in grant services for her clients. ![]() |
| Date | June 23, 2011 |
| Time | |
Never again pay for computers, software of furniture? It's possible. Businesses have warehouses full of things they no longer need. They may work with donation aggregators who connect nonprofits with everything from mattresses to building supplies, from paper goods to polo shirts. Then there are community members willing to donate time, professional services or food. | |
Social Media Best Practices for Nonprofits
| Instructor | |
| Date | May 16, 2011 |
| Time | |
You've heard it a thousand times: Social media can transform the way nonprofits operate. The questions you really want answered are:
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Cause Marketing: A Win-Win for Small Businesses and Nonprofits
| Instructor | Geri Stengel , President, Ventureneer
A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each.
Bottom line: Geri knows teaching, she knows business, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese."
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| Date | May 18, 2011 |
| Time | |
Cause-marketing links your business to social good, to community improvement, and helps customers feel good about spending their money with you. What’s more, you help a nonprofit. It’s a win-win strategy that every nonprofit, small business, and niche brands can access. The majority of consumers will switch to a brand that is associated with a cause, according to research studies, and this is particularly true of GenX, GenY and women. | |
Cause Marketing Basics
| Instructor | Geri Stengel , President, Ventureneer
A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each.
Bottom line: Geri knows teaching, she knows business, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese."
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| Date | January 6, 2011 |
| Time | |
Cause-marketing links a business (even a small business) or brand with a social cause for mutual benefit. Notice the keywords: for mutual benefit. With a cause-marketing partnership, the business attracts new customers, engages customers emotionally, and differentiates its brand. The nonprofit gets income, technical assistance, and visibility to potential volunteers, donors, and advocates. | |

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