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Business Social Responsibility
The Power of Women Entrepreneurs
| Instructor | Jean Brittingham, founder, SmartGirls Way SmartGirls Way is the vision of entrepreneur Jean Brittingham, who believes that women-owned businesses are the key to our future economic growth and a thriving world. Prior to starting SmartGirls Way, Jean founded Brittingham Partners and worked with a diverse client group that included Fortune 100 companies; innovative start-ups; local and national governments; and nongovernmental organizations (NGOs). Jean has served on the Consumer Agenda Council of the World Economic Forum; as a strategic advisor and faculty member for the University of Cambridge Programme for Sustainability Leadership; and as an expert on gender equity for the Katerva Challenge; and sits on numerous business and nonprofit boards. Her career in sustainable business has spanned more than 20 years, ranging from the design of strategic collaborations to the implementation of programs across multiple sectors to promote and empower a sustainable future. While working as a consultant to some of the world’s largest brands, Jean saw a need for the unique views and attributes that women can bring to conversations, businesses, and economies. Fueled by her creativity, intuition, and passion, Jean established the SmartGirls Way and created the content— including a book focused on women’s entrepreneurial strengths—to help rapidly scale the women’s entrepreneurial movement that will form the critical base for the next economy. She is an expert in sustainable development; communication; leadership and culture; economic and cultural innovation; women’s equality; and the future of entrepreneurship. ![]() |
| Date | April 2, 2012 |
| Time | |
Don’t underestimate the power, strength, and passion of the woman entrepreneur! Founder of SmartGirls Way, Jean Brittingham brings her 20+ years of experience to show female entrepreneurs, and those longing to launch that new business they’ve always dreamed of, how to create real breakthroughs using their unique female strengths. Jean will show you the importance of leveraging those strengths to build business success. | |
Grow Your Business Through Certification and Contracting
| Instructor | Clovia Hamilton, founder, Lemongrass Consulting Clovia Hamilton founded Lemongrass Consulting, Inc. with 20 years of experience in government. Lemongrass provides professional strategic planning services related to organizational assessments, business process improvements, intellectual property strategy, community outreach, and government contracting strategy. Clovia has a multi-disciplinary background in law, engineering, planning, and management, which enables the firm to offer clients a broad range of services that optimize their return on investment and their end results. In addition to consulting, Clovia teaches government contracting at Georgia Tech’s Procurement Assistance Center and helps manage small business programs for local governments in Georgia.
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| Date | January 24, 2012 |
| Time | |
Invest in your business by pursuing government contracts. Certification as a minority- or women-owned business opens opportunities for growth that you may be overlooking. The law requires that 5% of government contracts and contracts with corporations doing business with the government go to minority- or woman-owned businesses. Certification gives you a competitive edge when bidding on government contracts. | |
Time Management for Busy Business Owners
| Instructor | Laura Jacob, President, Pro Way Development Laura Jacob is the President of Pro Way Development based in Stamford, CT. Pro Way helps businesses develop human resource strategies, a plan to hire, manage, and motivate employees. Organizations can maximize their human capital by establishing sound human resource practices that include recruiting, on-boarding, employee relations and retention, and employee development. Laura has worked in the U.S. and Canada as well as virtually across the globe. She serves as adjunct faculty at local colleges and teaches communication and management skills courses at the American Management Association. In May 2009 she was named as one of Fairfield County's Top 40 executives under 40 for her work as the President of Pro Way Development. ![]() |
| Date | January 18, 2012 |
| Time | |
Manage your time well and you take back both your personal and professional life. With so many hats to wear, small business owners and entrepreneurs can get buried in by their “to do” lists. Time management doesn’t come easily but if you don’t learn it, you may become overwhelmed and under-productive. Time at work can easily consume your life. You’ll start feeling as if you’ll never escape the four walls of your workplace and the jangling of your mobile device. | |
Protecting Your Brand: Trademarks, Copyrights, and the Internet
| Instructor | Deborah Sweeney, CEO, MyCorporation Business Services, Inc. As CEO of MyCorporation Business Services, Inc., Deborah Sweeney advocates to protect personal and business assets for all consumers. With her extensive experience in the field of corporate and intellectual property law, Deborah can provide insightful commentary on the benefits, barriers, and who should consider incorporation and trademark registration. She also has extensive experience in the start-up and entrepreneurial sector as she has been involved in the formation of hundreds of thousands of MyCorporation’s customers. Deborah joined MyCorporation in 2003 after serving as outside general counsel for 5 years. She received her Juris Doctor and Masters in Business Administration degrees from Pepperdine University and is a member of the American Bar Association. She also serves on the Board of Regents at California Lutheran University. Deborah has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in the area of corporate and intellectual property law. Because of her extensive knowledge, Sweeney has long served as a speaker and panelist on legal issues affecting new-to-the-world and growing businesses. Ms. Sweeney is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites. Her account with Forbes has featured articles with upward to 25,000 views. She also regularly contributes to American Express, She Takes on the World, YFS Magazine, Empower Me! Magazine, and Business Insider, among others. ![]() |
| Date | December 14, 2011 |
| Time | |
In today’s world, a brand is critically important. Without brand recognition, the product or service you offer can be easily lost in the mix … or compromised by copycats. Your business name, logo, and domain name are elements of your brand. Protect them as you would other assets. | |
Make Your Business the One that “Gets Lucky”
| Instructor | Beth Goldstein, president, Marketing Edge Consulting Group Beth Goldstein, president of Marketing Edge Consulting Group and adjunct professor, Boston University School of Management. Author, consultant, trainer, and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She helps companies understand how their customers think, what they value, and what influences their purchasing decisions, and then uses this knowledge to create targeted business-development programs that drive revenue and fundamental growth while increasing profitability and customer loyalty. Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition to running her consulting practice, Beth conducts small-business growth workshops around the U.S. and abroad, teaches entrepreneurial marketing at the Boston University School of Management where she is the faculty director for the school's Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the US). ![]() |
| Date | December 7, 2011 |
| Time | |
Why do some business owners seem to have all the luck while others can’t get a break? What are their secrets to blazing a path to rapid growth? Explore the fallacies and dangers of underestimating your own ability to create powerful business opportunities. Beth Goldstein will present research that shows hard work just isn’t enough. You have to work smart and perform key growth activities to build business success. | |
Green Marketing: Leveraging Your Social Responsibility to Improve Profit
| Instructor | International speaker Shel Horowitz's eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson, published in 2010 by Wiley) was on Amazon's environmental bestseller list for 18 months. The book documents how businesses can be green, ethical AND profitable. Using examples from Fortune 100 companies to solo-preneurs, the book lays out how ethics and green principles are not just about doing the right thing but also about profitability. Surprising principles are demonstrated that show why most businesses shouldn't even worry about market share. The book shows business owners how to form powerful partnerships, even with competitors; how to get your green message out without green-washing; and how to become a much deeper shade of green. Shel also writes the internationally syndicated monthly column, Green And Profitable. ![]() |
| Date | December 5, 2011 |
| Time | |
Can you improve the earth, your profits, and your customer base all at the same time, by doing the right thing and crafting a marketing strategy that reflects your commitment? Listen closely—because the answer is YES! Socially responsible businesses are more profitable than it’s-all-about-profit operations and are poised to build lucrative alliances with like-minded businesses as well as with nonprofits. Your socially responsible practices can be the key to growth. Can you identify the green and ethical elements of your business that will attract socially conscious consumers and make them loyal advocates for you? Do you know how to build your reputation and grow your revenue by marketing ethical and sustainable practices? | |
Impact Investing: Challenges and Prospects
| Instructor | Antony Bugg-Levine is the CEO of the Nonprofit Finance Fund. Prior to taking up this position in October, 2011, he was a Managing Director at the Rockefeller Foundation, where he designed and led the Rockefeller Foundation's Impact Investing initiative. He convened the 2007 meeting that coined the phrase "impact investing" and is the Board chair of the Global Impact Investing Network. A former consultant with McKinsey & Co., he also teaches at Columbia Business School. A native of South Africa, he served in the late 1990s as the acting communications director at the South African Human Rights Commission. Jed Emerson is executive vice-president for Strategic Development with ImpactAssets, a nonprofit financial services firm that provides information about impact investing to interested asset owners and creates impact investing products to the asset owner/impact fund market. He is a Senior Fellow with the Center for Social Investing at Heidelberg University (Germany) and Senior Advisor to The Sterling Group (a multi-family office based in Hong Kong, which pursues a sustainable/impact investing strategy for its clients). He was a founding board member of Pacific Community Ventures, founding director of REDF and has been affiliated with various leading investment firms, such as Generation Investment Management (London). Jed is also an adjunct professor with NYU-Abu Dhabi, in addition to having held faculty appointments at the Harvard, Stanford, and Oxford business schools. He is internationally recognized as a thought leader, having originated the concept of Blended Value and produced numerous articles on investing capital and managing firms for multiple returns. Jed has presented his work at the World Economic Forum, CGI and other events around the world. His various papers/research may be found at www.blendedvalue.org. ![]() |
| Date | November 7, 2011 |
| Time | |
In recent years, impact investing -- investing for financial returns as well as social and environmental impacts -- has gained heightened attention among investors and social entrepreneurs. Antony Bugg-Levine and Jed Emerson literally wrote the book on the subject, Impact Investing: Transforming How We Make Money While Making a Difference.Their book is the first to chart a course for “blended value” investment strategies that make money while improving social and environmental conditions. In this online seminar, the two will explore the roots of impact investing, discuss examples of its practice today, and explore what challenges need to be addressed in order for this investing practice to attain its full potential, including:
Anyone who cares about the social value of the business they start, grow or invest in will find this thought-provoking and encouraging presentation useful in charting their own business course. | |
LinkedIn for Advanced Users
| Date/Time | Tuesday, February 1, 2011, 2-3:30 pm ET |
| Time | |
Prerequisite: Because this is an advanced course, students are required to have either completed LinkedIn for Beginners and/or LinkedIn for Intermediate Users; or have a 100 percent complete profile, at least 50 connections, and membership in at least 10 LinkedIn groups.
Are you a member of LinkedIn groups? Active in discussions? Think you've nailed LinkedIn? Not quite! But you're almost there. You've established a presence and a reputation. Now add depth to both. Showcase your work to potential clients, donors, and investors. Help them see the real value you offer. | |
LinkedIn for Intermediate Users
| Date/Time | Tuesday, January 18, 2011 2-3:30pm ET |
| Time | |
Suggested Prerequisite: Attendees should have a basic understanding of LinkedIn which means:
or
OK, you've spruced up your LinkedIn profile so it tells the world why they should work with you. Now you need to build your network by seeking out and getting involved with groups of like-minded people. | |
LinkedIn for Beginners
| Date/Time | Tuesday, Jan. 11, 2011, from 2-3:30 pm ET |
| Time | |
It’s the New Year and time to invest in your business and yourself. Learn something new and powerful that you can use throughout the year to improve your connections and help your business or nonprofit.
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