Commercial / For Profit Business

Best Practices in Email Marketing for Small Businesses and Nonprofits

Date/TimeWednesday, June 6, 2012 12n-1pm ET
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In spite of complaints about overloaded inboxes, statistics show that email marketing is very effective for businesses and nonprofits alike.

We’re not talking about creating spam! In fact, we’re talking about how to make your mail both welcome and read.


Things I Wished I’d Known When I Started My Business

Instructor
Jane Pollak, janepollakblog.com

Jane Pollak is one of the Northeast’s foremost coaches of entrepreneurial women and a living example of how to turn a passion into a thriving business.

A successful entrepreneur, public speaker, author, and business coach, Jane launched her professional career in an unlikely field – egg decoration. Her odyssey took her from remote craft fairs and customer rejections to the White House and appearances on NBC’s Today Show.

Having transformed her art into a thriving, profitable business, Jane now guides other remarkable women entrepreneurs in their own journey toward uncommon success.

Ever-current with today’s business challenges, she re-released her book Soul Proprietor: 101 Lessons from a Lifestyle Entrepreneur (originally published in 2001 by Crossing Press) in 2010, with updated strategies for pursuing your dreams during an economic downturn, leveraging new technology to authentically promote your business, and other timely topics.


DateApril 16, 2012
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Turn your passion into profits. If you are good at something, passionate about it but don’t know how to convert that talent into a profitable business, this is the webinar for you. Particularly focused on home-based businesses, Jane Pollak's step-by-step formula to business success and profitability will give you the right questions to avoid the pitfalls that stunt business growth:


Marketing Starts with Clear Messaging: Learn How to Uncover Who You Are and Stand Out From the Crowd

Instructor
Jocelyn Lucas Rosenberg, Bill Anderson, creative director/partner, Chelsea Media Group

Jocelyn Lucas Rosenberg is creative director/partner at Chelsea Media Group. For 20 years, she was as an advertising and marketing strategist and creative. This experience honed her ability to recognize the unique perspective of each client and fostered her ability to nurture innovation and integration. She is deft at finding the essence of a story and helping others use this as the basis for their own communications. She is a dynamic speaker and a very good listener, with the ability to bring large groups together and focus them on a common goal. Jocelyn creates highly engaging and effective workshops, learning sessions, and experiential trainings. Having worked with companies, from airlines to healthcare, nonprofits to Fortune 500 businesses, she is truly industry agnostic. Her ability to see a clear path for change is the essence of the strategy and breakthrough thinking that CMG brings to clients.
 

Bill Anderson, managing partner at Chelsea Media Group, has more than 30 years of senior management experience, leading media companies and advising early and growth-stage companies in the new media space. He led The Atlantic Monthly as president and publisher among other distinguished publications. He has helped such publishers as Time Inc., Hachette and Hearst develop ROI strategies to ensure profitable relationships with customers across the various print and new media communication channels by leveraging and managing content and highlighting brand strength. As founder of Powers Solutions, he developed proprietary web-based event management solutions to reduce organizational costs and optimize sponsor revenue for events. He cofounded the Nonprofit Sponsorship Network to bring revenue from luxury goods and financial advertisers to arts and cultural nonprofits in the form of email driven ad sponsorships. Bill brings a background rich in experience from working with a broad cross section of organizations to help them meet their strategic marketing, communications and revenue goals.


DateMarch 28, 2012
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What makes your organization different from the competition? You may think you know, especially if you’ve been in business for awhile. But your position in the market and what distinguishes you from the competition may have changed over time.


Small Business Marketing When You Don’t Have Time to Spare

Instructor
Alyssa Dver, founder and CEO, Mint Green Marketing

Known as “Ms. Marketing” by her colleagues and clients, Alyssa Dver, is the founder and chief executive of the world-wide consulting company, Mint Green Marketing. She provides affordable, expert marketing help to multinational companies and small businesses around the world. She has been profiled by Business Week and American Express OPEN for her business success.

Endorsed by the American Marketing Association and others, Dver’s marketing books, No Time Marketing and Software Product Management Essentials, are considered industry standards. Dver writes for publications such as Entrepreneur, Business Week, Forbes, and Software Magazine. She has been interviewed by The Boston Globe, NPR and Newsday and is a media go-to person for marketing

An acclaimed keynote speaker, Dver has spoken to prestigious organizations including the World Diversity Summit at the United Nations, The Women's Congress, New England Business EXPO, and The Commonwealth Institute. Considered among the best corporate trainers, she teaches worldwide at public and private companies.

Dver is a graduate of the Wharton School and AIPMM certified product manager.


DateMarch 2, 2012
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If your small businesses has limited resources but needs big opportunities, start the new year with a simple, concise, profit-driven marketing plan.


Common Retirement Planning Mistakes of Small Business Owners and Non-Profit Execs

Instructor
Jeanne Brutman, Independent Financial Planner

Jeanne Brutman is an independent fee-based financial planner for small to medium-sized businesses and savvy individuals. She conducts rigorous research and carefully monitors changes in the tax code and insurance law that affect financial planning. She then tracks financial products as they evolve to determine how clients can best take advantage of them.

Through her many years of personal and professional experience, Jeanne has acquired the skills necessary to help individuals and small companies make breakthroughs in the areas that are most confusing:

  • discretionary benefits
  • retirement plans and planning
  • workers compensation
  • estate analysis and tax strategies
  • retirement asset management
  • business continuation and succession planning
  • long-term investing strategies
  • life, disability, long-term care, and group health insurance policies

Jeanne works with a team of a dozen highly trained professionals in related fields for her clients’ convenience. She has four designations in her field LUTCF CFBS, CFS and CLTC and holds several licenses in her profession. She speaks extensively in industry and academia, including Baruch College, Pace College, New York University, The American College for Financial Planners and she has spoken at The Learning Annex, as well as for various industry associations. Jeanne has given more than 50 seminars that were approved for Continuing Education Credits in New York and New Jersey for CPAs and attorneys. Jeanne has also been a member of MDRT for many years, an organization that represents the top 1% of the financial services industry. She also teaches continuing education courses for her industry and is an instructor for the LUTCF designation,

Giving back to her community is a passion. Jeanne has served on the board of her professional association as the Educational Chair (NYCAIFA) and was on the board of the nationally recognized nonprofit organization Savvy Ladies for five years. She is quoted in media and she has appeared by reference in Real Estate Weekly, Financial Planning Magazine, The Green, Golf beyond the Links Magazine, Registered Rep, CNBC online, Smartmoney.com, CFO Magazine and Oprah Winfrey’s website, as well as many other publications and websiites. Jeanne also runs a weekly teleseminar on financial planning every Wednesday evening at 8 Pm ET. To register, go to her website www.askjeannebrutman.com.


DateFebruary 6, 2012
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We are bombarded by information about retirement, pensions, and saving for the future: internet, newspapers, newscasts, talk at work, our trusted advisers all have something to say. It’s so overwhelming that people freeze, the “deer in the headlights” effect.


Put Your Customers, Clients on Cloud Nine with CRM

Instructor
Jason Hutchins, President, Nonprofit Solutions Network

Jason founded Nonprofit Solutions Network in 1998 to help nonprofits boost productivity, lower costs, and improve their overall operation through the use of technology. Other IT firms that provide affordable services do this by providing a “one size fits all” approach. Nonprofit Solutions and its sister company that serves small businesses provide technology solutions customized to meet the unique needs and financials challenges of nonprofits and small business. 

Jason has a broad IT background having worked with many large New York metro area nonprofits including The After-School Corporation, New York Cares, United Way of New York City, Wildcat Service Corporation and Vera Institute of Justice.


DateFebruary 7, 2012
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Small businesses and nonprofits need to know a lot about their customers, clients, donors, and volunteers in order to provide the level of service expected. The bar has been raised: People expect you to know what worked for them and what didn’t; what they ordered last time; and whether they had a delivery issue.


Small Business, Nonprofit Savings, Security, Scalability with Cloud-based Email

Instructor
Jason Hutchins, President, Nonprofit Solutions Network

Jason founded Nonprofit Solutions Network in 1998 to help nonprofits boost productivity, lower costs, and improve their overall operation through the use of technology. Other IT firms that provide affordable services do this by providing a “one size fits all” approach. Nonprofit Solutions and its sister company that serves small businesses provide technology solutions customized to meet the unique needs and financials challenges of nonprofits and small business. 

Jason has a broad IT background having worked with many large New York metro area nonprofits including The After-School Corporation, New York Cares, United Way of New York City, Wildcat Service Corporation and Vera Institute of Justice.


DateJanuary 31, 2012
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Whether your small businesses or nonprofit is just starting up or if you’re outgrowing your current email system or if you just need to save money, now’s the time to check out cloud email.


Grow Your Business Through Certification and Contracting

Instructor
Clovia Hamilton, founder, Lemongrass Consulting

Clovia Hamilton founded Lemongrass Consulting, Inc. with 20 years of experience in government.  Lemongrass provides professional strategic planning services related to organizational assessments, business process improvements, intellectual property strategy, community outreach, and government contracting strategy.  

Clovia has a multi-disciplinary background in law, engineering, planning, and management, which enables the firm to offer clients a broad range of services that optimize their return on investment and their end results.  

In addition to consulting, Clovia teaches government contracting at Georgia Tech’s Procurement Assistance Center and helps manage small business programs for local governments in Georgia.

 


DateJanuary 24, 2012
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Invest in your business by pursuing government contracts. Certification as a minority- or women-owned business opens opportunities for growth that you may be overlooking.

The law requires that 5% of government contracts and contracts with corporations doing business with the government go to minority- or woman-owned businesses. Certification gives you a competitive edge when bidding on government contracts.


Don’t Let Slow- or No-Pay Customers Ruin Your Business

Instructor

Michelle Dunn is an award-winning author, self-syndicated columnist, and has worked in the credit and debt collection industry for more than 25 years. She has been named one of the Top 5 Women in Collections two years in a row as well as one of the Top 50 most influential collection professionals by her peers. Look for her newest book by Wiley Publishing titled, "The Guide to Getting Paid: Weed Out Bad Paying Customers, Collect on Past Due Balances, and Avoid Bad Debt,” available now everywhere. Visit Michelle online Credit-and-Collections.com


DateJanuary 23, 2012
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What will happen to your cash flow if customers don’t pay on time? Don’t find out the hard way! In fact, don’t find out at all. Learn to manage customer credit so you don’t do business with no- or slow-pay customers.


100 Free Marketing Ideas for Small Businesses

Instructor
Tara Jacobsen, founder, Marketing Artfully

Tara is the founder of Marketing Artfully, a 12-year-old company that creates cutting-edge marketing strategies for small businesses. Tara’s primary responsibilities are speaking with small business owners, conducting workshop trainings, and consulting with clients. With a B.A. in Psychology and 10+ years of “in-the-trenches” marketing experience, Tara’s background prepared her for helping small business owners grow their market share and profitability with “real life” marketing ideas and lead-generating tips.


DateJanuary 24, 2012
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There are literally HUNDREDS of free marketing options out there. Wouldn't you like to know what they are!?!?! And, better yet, how to choose among them? From social media and the internet to old-fashioned fliers in shopping centers, there is something for everyone, no matter your level of technical expertise.

Join us for a fun and fast-paced presentation on the latest and greatest free marketing opportunities for small businesses. Bring your pen to take notes! We’ll be covering online ideas like internet marketing, social media, and videos. Offline, we will look at direct mail, in-person networking, followup ideas, and good old-school (effective) marketing.




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