Commercial / For Profit Business

Small Business Marketing When You Don’t Have Time to Spare

Date/TimeFriday, March 2, 2012 12n-1pm ET
Time

If your small businesses has limited resources but needs big opportunities, start the new year with a simple, concise, profit-driven marketing plan.


Common Retirement Planning Mistakes of Small Business Owners and Non-Profit Execs

Instructor
Jeanne Brutman, Independent Financial Planner

Jeanne Brutman is an independent fee-based financial planner for small to medium-sized businesses and savvy individuals. She conducts rigorous research and carefully monitors changes in the tax code and insurance law that affect financial planning. She then tracks financial products as they evolve to determine how clients can best take advantage of them.

Through her many years of personal and professional experience, Jeanne has acquired the skills necessary to help individuals and small companies make breakthroughs in the areas that are most confusing:

  • discretionary benefits
  • retirement plans and planning
  • workers compensation
  • estate analysis and tax strategies
  • retirement asset management
  • business continuation and succession planning
  • long-term investing strategies
  • life, disability, long-term care, and group health insurance policies

Jeanne works with a team of a dozen highly trained professionals in related fields for her clients’ convenience. She has four designations in her field LUTCF CFBS, CFS and CLTC and holds several licenses in her profession. She speaks extensively in industry and academia, including Baruch College, Pace College, New York University, The American College for Financial Planners and she has spoken at The Learning Annex, as well as for various industry associations. Jeanne has given more than 50 seminars that were approved for Continuing Education Credits in New York and New Jersey for CPAs and attorneys. Jeanne has also been a member of MDRT for many years, an organization that represents the top 1% of the financial services industry. She also teaches continuing education courses for her industry and is an instructor for the LUTCF designation,

Giving back to her community is a passion. Jeanne has served on the board of her professional association as the Educational Chair (NYCAIFA) and was on the board of the nationally recognized nonprofit organization Savvy Ladies for five years. She is quoted in media and she has appeared by reference in Real Estate Weekly, Financial Planning Magazine, The Green, Golf beyond the Links Magazine, Registered Rep, CNBC online, Smartmoney.com, CFO Magazine and Oprah Winfrey’s website, as well as many other publications and websiites. Jeanne also runs a weekly teleseminar on financial planning every Wednesday evening at 8 Pm ET. To register, go to her website www.askjeannebrutman.com.


DateFebruary 6, 2012
Time

We are bombarded by information about retirement, pensions, and saving for the future: internet, newspapers, newscasts, talk at work, our trusted advisers all have something to say. It’s so overwhelming that people freeze, the “deer in the headlights” effect.


Put Your Customers, Clients on Cloud Nine with CRM

Date/TimeTuesday, February 7, 2012 12n-1pm ET
Time

Small businesses and nonprofits need to know a lot about their customers, clients, donors, and volunteers in order to provide the level of service expected. The bar has been raised: People expect you to know what worked for them and what didn’t; what they ordered last time; and whether they had a delivery issue.


Small Business, Nonprofit Savings, Security, Scalability with Cloud-based Email

Instructor
Jason Hutchins, President, Nonprofit Solutions Network

Jason founded Nonprofit Solutions Network in 1998 to help nonprofits boost productivity, lower costs, and improve their overall operation through the use of technology. Other IT firms that provide affordable services do this by providing a “one size fits all” approach. Nonprofit Solutions and its sister company that serves small businesses provide technology solutions customized to meet the unique needs and financials challenges of nonprofits and small business. 

Jason has a broad IT background having worked with many large New York metro area nonprofits including The After-School Corporation, New York Cares, United Way of New York City, Wildcat Service Corporation and Vera Institute of Justice.


DateJanuary 31, 2012
Time

Whether your small businesses or nonprofit is just starting up or if you’re outgrowing your current email system or if you just need to save money, now’s the time to check out cloud email.


Grow Your Business Through Certification and Contracting

Instructor
Clovia Hamilton, founder, Lemongrass Consulting

Clovia Hamilton founded Lemongrass Consulting, Inc. with 20 years of experience in government.  Lemongrass provides professional strategic planning services related to organizational assessments, business process improvements, intellectual property strategy, community outreach, and government contracting strategy.  

Clovia has a multi-disciplinary background in law, engineering, planning, and management, which enables the firm to offer clients a broad range of services that optimize their return on investment and their end results.  

In addition to consulting, Clovia teaches government contracting at Georgia Tech’s Procurement Assistance Center and helps manage small business programs for local governments in Georgia.

 


DateJanuary 24, 2012
Time

Invest in your business by pursuing government contracts. Certification as a minority- or women-owned business opens opportunities for growth that you may be overlooking.

The law requires that 5% of government contracts and contracts with corporations doing business with the government go to minority- or woman-owned businesses. Certification gives you a competitive edge when bidding on government contracts.


Don’t Let Slow- or No-Pay Customers Ruin Your Business

Instructor

Michelle Dunn is an award-winning author, self-syndicated columnist, and has worked in the credit and debt collection industry for more than 25 years. She has been named one of the Top 5 Women in Collections two years in a row as well as one of the Top 50 most influential collection professionals by her peers. Look for her newest book by Wiley Publishing titled, "The Guide to Getting Paid: Weed Out Bad Paying Customers, Collect on Past Due Balances, and Avoid Bad Debt,” available now everywhere. Visit Michelle online Credit-and-Collections.com


DateJanuary 23, 2012
Time

What will happen to your cash flow if customers don’t pay on time? Don’t find out the hard way! In fact, don’t find out at all. Learn to manage customer credit so you don’t do business with no- or slow-pay customers.


100 Free Marketing Ideas for Small Businesses

Instructor
Tara Jacobsen, founder, Marketing Artfully

Tara is the founder of Marketing Artfully, a 12-year-old company that creates cutting-edge marketing strategies for small businesses. Tara’s primary responsibilities are speaking with small business owners, conducting workshop trainings, and consulting with clients. With a B.A. in Psychology and 10+ years of “in-the-trenches” marketing experience, Tara’s background prepared her for helping small business owners grow their market share and profitability with “real life” marketing ideas and lead-generating tips.


DateJanuary 24, 2012
Time

There are literally HUNDREDS of free marketing options out there. Wouldn't you like to know what they are!?!?! And, better yet, how to choose among them? From social media and the internet to old-fashioned fliers in shopping centers, there is something for everyone, no matter your level of technical expertise.

Join us for a fun and fast-paced presentation on the latest and greatest free marketing opportunities for small businesses. Bring your pen to take notes! We’ll be covering online ideas like internet marketing, social media, and videos. Offline, we will look at direct mail, in-person networking, followup ideas, and good old-school (effective) marketing.


What Do You STAND For? Why Branding Matters to Small Businesses

Instructor
Alan Siege, CEO/Owner, Small Business Management Consulting

Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.


DateDecember 12, 2011
Time
Your brand can be your greatest asset during good times and bad. A strong brand elevates your business above the competitive fray. So how do you make your brand stand for integrity, character, quality, effectiveness, and reliability?

No matter if you’re a large corporation or a solo-preneur, those are the qualities that your brand should bring to the customer's mind.

Time Management for Busy Business Owners

Instructor
Laura Jacob, President, Pro Way Development

Laura Jacob is the President of Pro Way Development based in Stamford, CT. Pro Way helps businesses develop human resource strategies, a plan to hire, manage, and motivate employees. Organizations can maximize their human capital by establishing sound human resource practices that include recruiting, on-boarding, employee relations and retention, and employee development.

Laura has worked in the U.S. and Canada as well as virtually across the globe. She serves as adjunct faculty at local colleges and teaches communication and management skills courses at the American Management Association.

In May 2009 she was named as one of Fairfield County's Top 40 executives under 40 for her work as the President of Pro Way Development.


DateJanuary 18, 2012
Time

Manage your time well and you take back both your personal and professional life. With so many hats to wear, small business owners and entrepreneurs can get buried in by their “to do” lists. Time management doesn’t come easily but if you don’t learn it, you may become overwhelmed and under-productive. Time at work can easily consume your life. You’ll start feeling as if you’ll never escape the four walls of your workplace and the jangling of your mobile device.


Protecting Your Brand: Trademarks, Copyrights, and the Internet

Instructor
Deborah Sweeney, CEO, MyCorporation Business Services, Inc.

As CEO of MyCorporation Business Services, Inc., Deborah Sweeney advocates to protect personal and business assets for all consumers. With her extensive experience in the field of corporate and intellectual property law, Deborah can provide insightful commentary on the benefits, barriers, and who should consider incorporation and trademark registration. She also has extensive experience in the start-up and entrepreneurial sector as she has been involved in the formation of hundreds of thousands of MyCorporation’s customers.

Deborah joined MyCorporation in 2003 after serving as outside general counsel for 5 years. She received her Juris Doctor and Masters in Business Administration degrees from Pepperdine University and is a member of the American Bar Association. She also serves on the Board of Regents at California Lutheran University.

Deborah has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in the area of corporate and intellectual property law. Because of her extensive knowledge, Sweeney has long served as a speaker and panelist on legal issues affecting new-to-the-world and growing businesses.

Ms. Sweeney is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites. Her account with Forbes has featured articles with upward to 25,000 views. She also regularly contributes to American Express, She Takes on the World, YFS Magazine, Empower Me! Magazine, and Business Insider, among others.


DateDecember 14, 2011
Time

In today’s world, a brand is critically important. Without brand recognition, the product or service you offer can be easily lost in the mix … or compromised by copycats.

Your business name, logo, and domain name are elements of your brand. Protect them as you would other assets.




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