Commercial / For Profit Business

Your company’s Cash Flow System is the key to its long-term survivability, sustainability and, whether you realize it or not, the key to the growth of your personal assets and your prosperity.

The wealthy know how to make cash flow work for them and for their businesses. When you finish this free webinar, you'll be able to apply their secrets to your small business.

You've been sweating through the downturn. Now it's time to reap the rewards while ensuring your future and the future of your business.

This is personal.

This webinar will teach you how to:

• Create a business-to-personal Cash Flow Cheat sheet.(Yes, of course it's legal!)
• Buy assets that will last for your lifetime and for generations to come.
• Spend your money on financial education, not on taxes.
• Minimize taxes by controlling timing; time both your business and personal finances.
• Systematically invest your money to grow assets effortlessly and, remember, your business is your biggest personal asset. You'll grow that, too!
• Take money out of your business to invest in personal assets.
• Pay yourself first.
• Take a well-deserved vacation on the company.

Now, doesn't that sound both profitable and enticing?

Join the FREE webinar to learn how to implement these 8 tax secrets!

Cause marketing helps nonprofits increase their revenue and businesses broaden their customer base. But it's a partnership between different cultures. Both sides need to be clear about the ground rules and implementation of the marketing campaign.

Crafting the Ask will guide you in the steps you need to take after you decide on a cause-marketing strategy.

This webinar provides a tactical approach to building strong cause marketing partnerships – from the initial approach through campaign execution and stewardship.

The best practices of cause marketing -- the ones that work for both nonprofits and their business partners -- will be clearly explained.

If you’ve ever wondered how to build and implement a cause-marketing program, this is the webinar for you.

The Real Women Do Social Media Program is an 8-week program that takes you step-by-step through a proven social media approach that Lena West developed after working with women business owners for the past 4 years on how best they can leverage social media to meet their business needs. (And for 8 years before that she helped women entrepreneurs develop and implement Internet marketing strategies! She's no newbie!)

Are you afraid to write a letter (or e-mail or memo) for fear of saying it badly?  Learn the basics so you get your points across in ways that demand attention and get action.  For many people writing is just below public speaking in terms of the fear it generates, yet being able to communicate clearly and effectively is absolutely essential skill.  Within good writing, there are several forms that are particularly important in business.  These are e-mails, memos and reports.  In this FREE webinar, Alan will discuss how to use each of them to their best effect with an emphasis on ensuring that the message you need to give and the action you want the recipient to take, is clear and well presented.  He will analyze each approach and give examples where, when done well, there is little or no ambiguity.  He will also provide examples that the participants can take with them as “take-aways” that provide added value.

The strength of your brand is your greatest asset during good times and most especially during tough times. That's when a strong brand can elevate your business above the competitive fray. A great brand is familiar; it speaks of integrity, character, quality, effectiveness, and reliability. It doesn’t matter if you’re a large corporation or a solo-preneur.  But how do you get your customers or clients to connect to your brand.  Much has been said on this topic, yet nothing can beat the impact and appeal of a good story to convey what YOU stand for.  In this webinar, Alan will

• Explore the power of stories by looking at how they have inspired so many to transform ideas, attitudes, and even beliefs.
• Describe how a few companies are using stories to recruit, retain and train staff and employees
• Tell you why YOU should invest in stories
• Give you ways as managers and leaders to start using stories right away
• Present part of an exercise to demonstrate how stories can work for your business

Storytelling’s power is timeless.  But it’s timely, too. The wild and woolly marketplace is demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time for it.  It’s also demanding that we empower people – everyone – to constantly take initiatives.  And it turns out that stories are a – if not the – leadership answer to both questions. - Tom Peters

Some businesses are like wishing wells.  Money and time gets tossed in with vague wishes for success.  By first clarifying what your want and defining your mission you will be well positioned to make intelligent financial decisions to use all your money and energy to fulfill that mission.  This free webinar will teach you how to make each dollar and minute count. 

This is an in-person class at The New School, Manhattan, NY

Entrepreneurs moving beyond the startup phase of their businesses face new opportunities and challenges. This course focuses on building a business organization capable of managing and sustaining growth. Entrepreneurs need to operationalize their organizations (i.e., get the right people and systems in place), motivate their teams, manage limited resources (human and financial), and ensure cash flow. While perfecting their product or service and developing customer loyalty, new businesses must improve and innovate continuously and attract new customers. Entrepreneurs also need to establish and communicate a culture and value system for their businesses, creating a solid foundation for the future.

Learning Outcomes:

• Understand the approaches to decision making entrepreneurs can use when faced with challenges and opportunities.
• Understand the different ways you can grow a company and how to apply them based on your values and goals for the company.
• Determine how you can position and market a company for sustainable competitive advantage.
• Become familiar with the major sources of capital available to entrepreneurs and the expectations of those investors. Understand the advantages and disadvantages of each source of funding.
• Determine your management and leadership style and how it might need to change as your company grows.

A business plan is roadmap, describing your vision and how you expect to accomplish it. As with any other journey, things go smoother when you’re prepared and have planned out your trip. A business plan provides the directions, but it’s not set in stone. If an opportunity or challenge presents itself, you’ll need to analyze the situation and recalibrate.

• Whether your plan can be simple or needs to be more detailed.
• Business plan basics:
  • Essential plan elements.
  • Document organization.
  • Where to find the information you need.
• The importance of researching company feasibility.
• Comparing your startup to the competition to achieve competitive advantage.
• Do the benefits of your business idea outweigh the risks.

Many would-be entrepreneurs are at a loss about what kind of business to start. You’ve dreamt about becoming your own boss and controlling your financial destiny, but what kind of venture is the right fit?

Developing an Idea for a Startup Businessis a FREE– one-hour webinar that will help you with your decision-making. You’ll discover that inspiration can come from many sources and learn about a wide array of catalysts.

Entrepreneurs come in all shapes and sizes. Many people dream of starting their own business, but are not suited for the challenge.

"Entrepreneurship: Is it for Me? is extremely helpful in trying to answer that question," said Mary-Anne Wolf, North Billerica, MA, North Billerica.