Webinar

“Technology Assessment” — What comes to mind when you hear this phrase? Confusion? Excitement? Fear of falling into a giant financial black hole? While these are all legitimate responses, there is an effective strategy for getting the most out of a technology assessment. This webinar will help you make sure your organization is on track to maximize the value of all key assets.

This webinar is hosted by CJW Consulting Services.

2012 is the year of MOBILE fundraising! Today, 1.2 billion people in the world have an internet based smart phone or tablet accessing your website or downloading your app. Don’t have one yet? Or have one and want to learn how to increase fundraising efforts? This webinar is perfect for you! We will discuss everything you need to get started with launching and supporting your fundraising-centric mobile website and/or application.

This webinar is hosted by CJW Consulting Services.

The #1 reason people don’t give is because they aren’t asked. The #1 reason people aren’t ready to be asked is because they don’t know enough about you, aren’t engaged enough with you, and just don’t keep you top of mind. A blog can help you change all that. Learn why yesterday’s website is today’s blog, and steps to take to turn your blog into a powerful constituent engagement tool.

This webinar is hosted by CJW Consulting Services.

We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to immerse the scene. Researchers have predicted mobile internet usage will outweigh desktop usage by 2014…only 2 years away! There are various facets to consider before tapping into the mysterious world of mobile. This webinar will simplify the many areas of mobile and help your organization begin on the road to “Going Mobile”.

This webinar is hosted by CJW Consulting Services.

Email is still the backbone of online marketing for small businesses. Is your email message all that it can be? Is it optimized to reach your customers where they are … on their mobile phones or tablets?

Find out what you’re doing right, what you’re doing wrong, and what you’re missing. Expect tips on creative, leading-edge email marketing including:

• new design standards for mobile
• re-purposing content
• how to include video
• how to make the best use of customer reviews
• incorporating social media tie-ins into email messages

50 Asks in 50 Weeks is a “back to basics” online course for executive directors and development directors who want to raise more money for their nonprofit organizations. It specifically targets organizations with small development offices and provides clear steps on how to create a simple plan for raising more money.

Most development directors are so busy doing day-to-day tasks of fundraising -- writing thank-you notes, grant reports and newsletters; managing databases; creating budgets; -- that they don’t have time for or forget the most important thing: asking!

This session will help participants create:

• a development plan that ensures a diverse funding stream
• a system for asking for gifts in smarter, more efficient ways
• a system to ensure asking for gifts all year long

Brief discussions on event planning, grant writing, individual solicitations, and direct mail are included. This session is based on Amy Eisenstein’s new book: 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop.

Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey.

Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting -- using social media to recruit staff -- does just that. And LinkedIn does social recruiting best.

Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn
 

This fast-paced, online seminar will teach small business owners and entrepreneurs how to make more sales, convert more prospects, retain more clients, and capture more market share. The webinar will drill on techniques and skills that are critical for growing your business, including:

• developing your core points of differentiation, 
• staying on the grid during a lengthy sales cycle, 

• using social media as a business tool.
  
  

A profile that stands out is the first step in using LinkedIn to build your nonprofit's visibility and revenue. If used to its full extent, LinkedIn can source donors, prospective board members, and volunteers; showcase your organization; and take you into donor markets not otherwise tapped.