Geri Stengel

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Building Donor Loyalty: What it takes and how your database can help

Date/TimeTuesday, June 18, 2013 3-4pm ET


Most nonprofits work so diligently to secure the first gift with little plan for how to develop a deeper relationship with the donor. This personal connection results not only in increased commitment and donor loyalty, but also in as much as doubling the lifetime value of your donors.

This session will explore the fundamentals for creating Donor Loyalty. We will share the latest findings from the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising.

We will also explore the Donor Loyalty principles of Dr. Adrian Sargeant, the world-renowned authority on donor retention and donor loyalty! Dr. Sargeant’s principles are based upon years of research conducted in the sector and can be used by any organization — whether you are a one-person shop or a large department.

You will be surprised at how simple it can be!

A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer Works

Date/TimeTuesday, June 4, 2013 3-4pm ET

If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.

This webinar is designed to answer these questions:

Simplified Data Mining for Direct Mail

Date/TimeTuesday, May 28, 2013 3-4pm ET

 Don’t waste time and money by trying to communicate to those who have shown little or no affinity to your cause.

Our webinar will examine how to look at your constituents through the filter of your database, thus providing a better understanding of who they are and what they are interested in.

Know your audience…manage your data. Successful fundraising strategies depend upon it!

7 Ways to Make LinkedIn Board Connect Work for Your Nonprofit

Date/TimeThursday, May 16, 2013 at 8:30-10:30am

With nearly two million nonprofit Board seats open, good Board members are hard to find. Yet, according to Taproot Foundation, many professionals want to be on Boards.

How do nonprofits attract the right professionals to their Boards, the ones who want to do the job and who have the particular skills needed by the organization?  The simple answer is - just ask. The longer answer is that you need a conduit to professionals who are genuinely interested.  LinkedIn Board Connect now provides that conduit for nonprofits, at no cost.

Ensure your success with 7 tips from a panel of Board governance and LinkedIn experts including, Michael Davidson, Marc Halpert and Geri Stengel; moderated by Ron Ries.

On LinkedIn, nonprofits must take seven steps to reach and recruit Board members:

  1. Determine the skills and expertise you need on your Board.
  2. Look your best.
  3. Build your network before you need it.
  4. Experiment with search.
  5. Be introduced or go direct.
  6. Build relationships.
  7. Orient nonprofit Board members to ensure their success.


Secrets for Breaking the Glass Ceiling for Women Entrepreneurs

Date/TimeWednesday, June 26, 2013, 1pm-2pm ET

The startup rate of women-owned businesses is soaring, but the percentage who break through the glass ceiling to more than a million dollar in revenue is flat. What’s blocking their upward momentum? Learn how women leaders of growth businesses kept growing, well beyond the million-dollar milestone.

Need Nonprofit Board Members? LinkedIn Helps You Make Connections

Date/TimeTuesday, June 25, 2013 3-4pm ET

With nearly two million nonprofit board seats open, good board members are hard to find. Yet, according to Taproot Foundation, most professionals want to be on boards.*

How do nonprofits attract the right professionals to their boards, the ones who want to do the job and who have the particular skills needed by the organization? Well, the simple answer is – just ask. The longer answer is you need a conduit to professionals who care. LinkedIn Board Connect now provides that conduit for nonprofits, at no cost.

Search Engine Optimization 101 for Nonprofits

Date/TimeTuesday, April 23, 2013 3-4pm ET

What is SEO and what does it mean for your organization?

SEO or Search Engine Optimization is simply the process of getting your website found more easily on the internet, and with more traffic from search engines you have an opportunity to get more clients, members, supporters, partners, volunteers and donors.

The Boot Camp Training Model for Maturing Your Field

Date/TimeTuesday, April 9, 2013 3-4pm ET

Foundations, associations and “hub n’ spoke” organizations that support a community of smaller affiliated offices, independent chapters, or even volunteer groups face a shared challenge: how to mature the whole field? The organizations under their umbrella are often out of step with critical new technology, new best practices and organizational thinking and often out of step with each other.Community building orgs are looking to create programs to teach affiliate’s new skills and build shared capacity, but what is a model that works?

Inbound Marketing: The Latest Techniques to Attract More Donors, Volunteers, and Others

Date/TimeTuesday, May 7, 2013 3-4pm ET

Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.

InstaEngagement: Instagram in Advancement

Date/TimeTuesday, March 5, 2013 3-4pm ET

Instagram, a photo-sharing and photo-filtering app, has taken the mobile space by storm. Recently hitting over 100 million users, and experiencing a 1179% growth rate in the first 6 months since it’s nearly billion dollar acquisition from social media giant Facebook, Instagram provides non-profits a perfect opportunity to connect with constituent and to collect unique content from their community’s perspective. *This webinar will focus primarily in case use of Instagram in education, but provides lessons that all non-profits can apply.*

This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.

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