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Webinar
What Do You STAND For? Why Branding Matters to Small Businesses
| Instructor | Alan Siege, CEO/Owner, Small Business Management Consulting Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University. ![]() |
| Date | December 12, 2011 |
| Time | |
Your brand can be your greatest asset during good times and bad. A strong brand elevates your business above the competitive fray. So how do you make your brand stand for integrity, character, quality, effectiveness, and reliability?
No matter if you’re a large corporation or a solo-preneur, those are the qualities that your brand should bring to the customer's mind. | |
10 Online Marketing/Email Trends Guaranteed to Increase Your Success
| Instructor | Reggie Brady, Founder, Reggie Brady Marketing Solutions Reggie Brady, founder of Reggie Brady Marketing Solutions, is an expert email marketing consultant who focuses on helping clients improve their email marketing strategies and quantify their Return on Investment. She is a leading authority on internet direct marketing and brings extensive experience to her practice. During her career, she has helped hundreds of top companies across the country succeed with online marketing. ![]() |
| Date | November 8, 2011 |
| Time | |
Email is still the backbone of online marketing for small businesses. Is your email message all that it can be? Is it optimized to reach your customers where they are … on their mobile phones or tablets? Find out what you’re doing right, what you’re doing wrong, and what you’re missing. Expect tips on creative, leading-edge email marketing including:
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50 Asks in 50 Weeks: How to Jumpstart Your Development Shop in Any Economy
| Instructor | Amy Eisenstein, principal and owner of Tri Point Fundraising Amy Eisenstein, MPA, CFRE is principal and owner of Tri Point Fundraising, a full-service consulting firm for nonprofit organizations and foundations. For more than 10 years, Amy worked in the nonprofit sector as director of development in large and small nonprofit organizations, where she raised millions of dollars through event planning, grant writing, capital and annual campaigns, direct mail, and major and planned gift solicitations. Amy’s new book, 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, published by Charity Channel Press, will help you identify new prospects for your organization and systematize your asking, so that you raise more money this year. Amy is a frequent speaker at conferences and retreats for staff and boards on a variety of topics. She is currently VP of Development on the board of the Association of Fundraising Professionals – New Jersey Chapter, and served as chair of the 2010 AFP-NJ Conference on Philanthropy. She received her Master’s Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at NYU and her Bachelor’s Degree from Douglass College at Rutgers University. Amy has been a Certified Fundraising Executive (CFRE) since 2004. ![]() |
| Date | October 25, 2011 |
| Time | |
50 Asks in 50 Weeks is a “back to basics” online course for executive directors and development directors who want to raise more money for their nonprofit organizations. It specifically targets organizations with small development offices and provides clear steps on how to create a simple plan for raising more money. Most development directors are so busy doing day-to-day tasks of fundraising -- writing thank-you notes, grant reports and newsletters; managing databases; creating budgets; -- that they don’t have time for or forget the most important thing: asking! This session will help participants create:
Brief discussions on event planning, grant writing, individual solicitations, and direct mail are included. This session is based on Amy Eisenstein’s new book: 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop. | |
How to Use LinkedIn for Nonprofit Staff Recruitment
| Instructor | Bryan Breckenridge, LinkedIn’s Nonprofit Success Enabler Bryan has helped organizations in the nonprofit and commercial sectors use technology to exceed their goals for more than 14 years. He currently helps nonprofits fulfill their missions by using LinkedIn to connect with future staff members, donors, board members, clients, partners, and with one another. Bryan has vast expertise in coaching and energizing people; selling to and supporting nonprofit and commercial sector customers; and designing and delivering sales training. ![]() |
| Date | October 13, 2011 |
| Time | |
Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey. Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting -- using social media to recruit staff -- does just that. And LinkedIn does social recruiting best. Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn | |
Small Business Owners, Entrepreneurs: Best Practices for Sales Success
| Date/Time | Thursday, September 16, 2 - 3pm ET |
| Time | |
This fast-paced, online seminar will teach small business owners and entrepreneurs how to make more sales, convert more prospects, retain more clients, and capture more market share. The webinar will drill on techniques and skills that are critical for growing your business, including:
No matter what type of business or profession you are in, these mission-critical skills make the difference between success and failure. Our instructor delivers insights in a “real-speak,” no-BS manner.
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LinkedIn for Nonprofit Organizations
| Instructor | Marc W. Halpert, Managing Partner, Your Best Interest LLC
Marc W. Halpert is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate.
In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. Connect2Collaborate gives business people with whom he connects the opportunity to become clients of his customized cash flow and payment services. Everyone benefits simultaneously: improved business cash flow and new business collaboration. He has been recognized for client service and is a frequent speaker at national, regional, and local conferences for small businesses and nonprofits. He has also authored articles on innovations in cash flow technologies, and on LinkedIn as a powerful branding power. He serves as an instructor at the University of Phoenix’s Fairfield County on-ground campus, where he teaches finance, management, and business ethics. He volunteers as a counselor at the award-winning Norwalk, CT chapter of SCORE where he provides expertise in e-commerce, nonprofits, and social media. He also teaches LinkedIn to job-seekers at Connect to Care at Westchester Jewish Community Services in Westchester County, NY. Halpert holds a BA in International Relations from the University of Virginia and his MBA in International Business from George Washington University. ![]() |
| Date | July 14, 2010 |
| Time | |
A profile that stands out is the first step in using LinkedIn to build your nonprofit's visibility and revenue. If used to its full extent, LinkedIn can source donors, prospective board members, and volunteers; showcase your organization; and take you into donor markets not otherwise tapped. | |
Focus On Your Vision: Bring Your Future Into Laser Focus!
| Date/Time | Wednesday, June 30, 1pm - 2pm ET |
| Time | |
First envision it, then make it happen. In this free online seminar, you and core team members will develop a common vision, firmly rooted in the values of your organization, and the tools to implement it, whether you are a business or a nonprofit. (Yes, vision, motivation, and leadership are common to both.)
Focus on encouraging collaboration and active participation by all levels of the organization. "Visioning" fosters increased ownership by team members, which increases the likelihood that you'll achieve your goals. After all, if you don't all know where you're going, how can you all pull in the same direction?
Being part of the team and clear on its vision will improve staff productivity, morale, and motivation so you'll all be able to pull together to meet challenges.
If you’re serious about making some real headway for your team as the economy rebounds, gather your core team members in the conference room and get energized, focused, and motivated to grow. | |
Small Business Profitability Makeover
| Instructor | David Rudofsky, President, Rudofsky Associates, LLC
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| Date | June 22, 2010 |
| Time | |
Increase your sales and improve your bottom line with the seven tips you'll get in this free webinar. As the economy begins to turn around, your company must be ready to grow. Learn how you can be part of the recovery and improve your profits by using information -- much of it already on hand -- wisely and well. | |
Giving and Receiving Feedback for Nonprofit Leaders, Consultants, and Small Business Owners
| Instructor | Laura Jacob, President, Pro Way Development Laura Jacob is the President of Pro Way Development based in Stamford, CT. Pro Way helps businesses develop human resource strategies, a plan to hire, manage, and motivate employees. Organizations can maximize their human capital by establishing sound human resource practices that include recruiting, on-boarding, employee relations and retention, and employee development. Laura has worked in the U.S. and Canada as well as virtually across the globe. She serves as adjunct faculty at local colleges and teaches communication and management skills courses at the American Management Association. In May 2009 she was named as one of Fairfield County's Top 40 executives under 40 for her work as the President of Pro Way Development. ![]() |
| Date | May 11, 2010 |
| Time | |
Feedback has been described as the “breakfast of champions,” but does the thought of receiving it make you lose your appetite? Join us to learn how to give and receive feedback effectively. When you're the head honcho such as a small business owner or nonprofit executive director, you may know how to give feedback, but do you know how ask for and listen to feedback from your clients? From your staff? From consultants you hired to do just that? And are you sure that the feedback you give to employees is constructive? | |
How, Why, and When Small Businesses and Nonprofits Should Use Cloud Computing
| Instructor | Jason Hutchins, President, Nonprofit Solutions Network
Jason founded Nonprofit Solutions Network in 1998 to help nonprofits boost productivity, lower costs, and improve their overall operation through the use of technology. Other IT firms that provide affordable services do this by providing a “one size fits all” approach. Nonprofit Solutions and its sister company that serves small businesses provide technology solutions customized to meet the unique needs and financials challenges of nonprofits and small business. Jason has a broad IT background having worked with many large New York metro area nonprofits including The After-School Corporation, New York Cares, United Way of New York City, Wildcat Service Corporation and Vera Institute of Justice.
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| Date | April 22, 2010 |
| Time | |
Confused about cloud computing? Not surprising when one expert praises its low cost and ease of implementation while another condemns its lack of reliability and security. Unwilling to participate in something that sounds so ... airy? It may sound airy but it's solid technology that you may already be using without realizing it. Do you have a Gmail, Yahoo, or Hotmail account? Then you're in the cloud ... and you already know some of the benefits of cloud computing. | |

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