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Social Enterprise
Small Business Marketing When You Don’t Have Time to Spare
| Instructor | Alyssa Dver, founder and CEO, Mint Green Marketing Known as “Ms. Marketing” by her colleagues and clients, Alyssa Dver, is the founder and chief executive of the world-wide consulting company, Mint Green Marketing. She provides affordable, expert marketing help to multinational companies and small businesses around the world. She has been profiled by Business Week and American Express OPEN for her business success. Endorsed by the American Marketing Association and others, Dver’s marketing books, No Time Marketing and Software Product Management Essentials, are considered industry standards. Dver writes for publications such as Entrepreneur, Business Week, Forbes, and Software Magazine. She has been interviewed by The Boston Globe, NPR and Newsday and is a media go-to person for marketing An acclaimed keynote speaker, Dver has spoken to prestigious organizations including the World Diversity Summit at the United Nations, The Women's Congress, New England Business EXPO, and The Commonwealth Institute. Considered among the best corporate trainers, she teaches worldwide at public and private companies. Dver is a graduate of the Wharton School and AIPMM certified product manager. ![]() |
| Date | March 2, 2012 |
| Time | |
If your small businesses has limited resources but needs big opportunities, start the new year with a simple, concise, profit-driven marketing plan. | |
Small Business, Nonprofit Savings, Security, Scalability with Cloud-based Email
| Instructor | Jason Hutchins, President, Nonprofit Solutions Network
Jason founded Nonprofit Solutions Network in 1998 to help nonprofits boost productivity, lower costs, and improve their overall operation through the use of technology. Other IT firms that provide affordable services do this by providing a “one size fits all” approach. Nonprofit Solutions and its sister company that serves small businesses provide technology solutions customized to meet the unique needs and financials challenges of nonprofits and small business. Jason has a broad IT background having worked with many large New York metro area nonprofits including The After-School Corporation, New York Cares, United Way of New York City, Wildcat Service Corporation and Vera Institute of Justice.
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| Date | January 31, 2012 |
| Time | |
Whether your small businesses or nonprofit is just starting up or if you’re outgrowing your current email system or if you just need to save money, now’s the time to check out cloud email. | |
Time Management for Busy Business Owners
| Instructor | Laura Jacob, President, Pro Way Development Laura Jacob is the President of Pro Way Development based in Stamford, CT. Pro Way helps businesses develop human resource strategies, a plan to hire, manage, and motivate employees. Organizations can maximize their human capital by establishing sound human resource practices that include recruiting, on-boarding, employee relations and retention, and employee development. Laura has worked in the U.S. and Canada as well as virtually across the globe. She serves as adjunct faculty at local colleges and teaches communication and management skills courses at the American Management Association. In May 2009 she was named as one of Fairfield County's Top 40 executives under 40 for her work as the President of Pro Way Development. ![]() |
| Date | January 18, 2012 |
| Time | |
Manage your time well and you take back both your personal and professional life. With so many hats to wear, small business owners and entrepreneurs can get buried in by their “to do” lists. Time management doesn’t come easily but if you don’t learn it, you may become overwhelmed and under-productive. Time at work can easily consume your life. You’ll start feeling as if you’ll never escape the four walls of your workplace and the jangling of your mobile device. | |
Green Marketing: Leveraging Your Social Responsibility to Improve Profit
| Instructor | International speaker Shel Horowitz's eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson, published in 2010 by Wiley) was on Amazon's environmental bestseller list for 18 months. The book documents how businesses can be green, ethical AND profitable. Using examples from Fortune 100 companies to solo-preneurs, the book lays out how ethics and green principles are not just about doing the right thing but also about profitability. Surprising principles are demonstrated that show why most businesses shouldn't even worry about market share. The book shows business owners how to form powerful partnerships, even with competitors; how to get your green message out without green-washing; and how to become a much deeper shade of green. Shel also writes the internationally syndicated monthly column, Green And Profitable. ![]() |
| Date | December 5, 2011 |
| Time | |
Can you improve the earth, your profits, and your customer base all at the same time, by doing the right thing and crafting a marketing strategy that reflects your commitment? Listen closely—because the answer is YES! Socially responsible businesses are more profitable than it’s-all-about-profit operations and are poised to build lucrative alliances with like-minded businesses as well as with nonprofits. Your socially responsible practices can be the key to growth. Can you identify the green and ethical elements of your business that will attract socially conscious consumers and make them loyal advocates for you? Do you know how to build your reputation and grow your revenue by marketing ethical and sustainable practices? | |
Impact Investing: Challenges and Prospects
| Instructor | Antony Bugg-Levine is the CEO of the Nonprofit Finance Fund. Prior to taking up this position in October, 2011, he was a Managing Director at the Rockefeller Foundation, where he designed and led the Rockefeller Foundation's Impact Investing initiative. He convened the 2007 meeting that coined the phrase "impact investing" and is the Board chair of the Global Impact Investing Network. A former consultant with McKinsey & Co., he also teaches at Columbia Business School. A native of South Africa, he served in the late 1990s as the acting communications director at the South African Human Rights Commission. Jed Emerson is executive vice-president for Strategic Development with ImpactAssets, a nonprofit financial services firm that provides information about impact investing to interested asset owners and creates impact investing products to the asset owner/impact fund market. He is a Senior Fellow with the Center for Social Investing at Heidelberg University (Germany) and Senior Advisor to The Sterling Group (a multi-family office based in Hong Kong, which pursues a sustainable/impact investing strategy for its clients). He was a founding board member of Pacific Community Ventures, founding director of REDF and has been affiliated with various leading investment firms, such as Generation Investment Management (London). Jed is also an adjunct professor with NYU-Abu Dhabi, in addition to having held faculty appointments at the Harvard, Stanford, and Oxford business schools. He is internationally recognized as a thought leader, having originated the concept of Blended Value and produced numerous articles on investing capital and managing firms for multiple returns. Jed has presented his work at the World Economic Forum, CGI and other events around the world. His various papers/research may be found at www.blendedvalue.org. ![]() |
| Date | November 7, 2011 |
| Time | |
In recent years, impact investing -- investing for financial returns as well as social and environmental impacts -- has gained heightened attention among investors and social entrepreneurs. Antony Bugg-Levine and Jed Emerson literally wrote the book on the subject, Impact Investing: Transforming How We Make Money While Making a Difference.Their book is the first to chart a course for “blended value” investment strategies that make money while improving social and environmental conditions. In this online seminar, the two will explore the roots of impact investing, discuss examples of its practice today, and explore what challenges need to be addressed in order for this investing practice to attain its full potential, including:
Anyone who cares about the social value of the business they start, grow or invest in will find this thought-provoking and encouraging presentation useful in charting their own business course. | |
What Every Nonprofit Leader and Social Entrepreneur Needs to Know to Engage Listeners
| Instructor | Pamela Ziemann, Author of Giving Voice to Your Cause Pamela has been leading communication workshops throughout Canada, Australia, and the United States since 1996. Having overcome her own fear of public speaking, she has compassion for those she works with and a passion for her topic. Much more than a communication expert, Pamela guides her clients to connect their inner passion with their outer cause. She helps them articulate their message in a way that’s simple, memorable and powerful. ![]() |
| Date | October 11, 2011 |
| Time | |
Humor, storytelling, authenticity, and passion give you the power to engage listeners. And engaged listeners are more likely to take action on your behalf. In this webinar, you'll learn to develop your personal story, tell it with passion, and use your voice to draw people in. You'll also learn how to think on your feet so you can respond to tough questions with solid, confident answers. Our instructor’s 5-step process makes sure you can. The class adds to the skills taught in Giving Voice to Your Cause. If you liked Giving Voice, you'll like this webinar as well. However, there is no pre-requisite for joining this webinar. Spark a connection with your listener by being:
Whether you’re speaking to one person or to one thousand, your unique voice has a sweet spot. When you tap into it, people will listen to you and want to help your cause. Your passion will become their passion. And that’s what you what when your goal is: to influence other to donate, volunteer, or invest in your nonprofit or social enterprise. | |
Get Ready to Grow Your Business
| Instructor | Geri Stengel , President, Ventureneer
A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each.
Bottom line: Geri knows teaching, she knows business, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese."
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| Date | May 17, 2011 |
| Time | |
Have you heard that writing a business plan is a waste of time “because nothing happens the way you expect?” It’s true that a business plan isn’t a crystal ball but doing one is not optional. It’s a must-do. Why? Because the planning process makes you think about all aspects of your business, not just the product itself. A business plan shines a light on the pitfalls and the opportunities ahead, helps you prepare for the unexpected, and crystallizes your thinking about what you need to do in order to grow. | |
Social Media Best Practices for Nonprofits
| Instructor | |
| Date | May 16, 2011 |
| Time | |
You've heard it a thousand times: Social media can transform the way nonprofits operate. The questions you really want answered are:
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Cause Marketing: A Win-Win for Small Businesses and Nonprofits
| Instructor | Geri Stengel , President, Ventureneer
A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each.
Bottom line: Geri knows teaching, she knows business, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese."
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| Date | May 18, 2011 |
| Time | |
Cause-marketing links your business to social good, to community improvement, and helps customers feel good about spending their money with you. What’s more, you help a nonprofit. It’s a win-win strategy that every nonprofit, small business, and niche brands can access. The majority of consumers will switch to a brand that is associated with a cause, according to research studies, and this is particularly true of GenX, GenY and women. | |
What Do You STAND For? Why Branding Matters to Small Businesses
| Instructor | Alan Siege, CEO/Owner, Small Business Management Consulting Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University. ![]() |
| Date | March 16, 2011 |
| Time | |
Your brand can be your greatest asset during good times and bad. A strong brand can elevate your business above the competitive fray. What makes a great brand? It's familiar to people and it speaks of your integrity, character, quality, effectiveness, and reliability. No matter if you’re a large corporation or a solo-preneur, your brand -- who people think you are -- matters. | |

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