Skills

Small Business Marketing When You Don’t Have Time to Spare

Date/TimeFriday, March 2, 2012 12n-1pm ET
Time

If your small businesses has limited resources but needs big opportunities, start the new year with a simple, concise, profit-driven marketing plan.


Don’t Let Slow- or No-Pay Customers Ruin Your Business

Instructor

Michelle Dunn is an award-winning author, self-syndicated columnist, and has worked in the credit and debt collection industry for more than 25 years. She has been named one of the Top 5 Women in Collections two years in a row as well as one of the Top 50 most influential collection professionals by her peers. Look for her newest book by Wiley Publishing titled, "The Guide to Getting Paid: Weed Out Bad Paying Customers, Collect on Past Due Balances, and Avoid Bad Debt,” available now everywhere. Visit Michelle online Credit-and-Collections.com


DateJanuary 23, 2012
Time

What will happen to your cash flow if customers don’t pay on time? Don’t find out the hard way! In fact, don’t find out at all. Learn to manage customer credit so you don’t do business with no- or slow-pay customers.


What Do You STAND For? Why Branding Matters to Small Businesses

Instructor
Alan Siege, CEO/Owner, Small Business Management Consulting

Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.


DateDecember 12, 2011
Time
Your brand can be your greatest asset during good times and bad. A strong brand elevates your business above the competitive fray. So how do you make your brand stand for integrity, character, quality, effectiveness, and reliability?

No matter if you’re a large corporation or a solo-preneur, those are the qualities that your brand should bring to the customer's mind.

Time Management for Busy Business Owners

Instructor
Laura Jacob, President, Pro Way Development

Laura Jacob is the President of Pro Way Development based in Stamford, CT. Pro Way helps businesses develop human resource strategies, a plan to hire, manage, and motivate employees. Organizations can maximize their human capital by establishing sound human resource practices that include recruiting, on-boarding, employee relations and retention, and employee development.

Laura has worked in the U.S. and Canada as well as virtually across the globe. She serves as adjunct faculty at local colleges and teaches communication and management skills courses at the American Management Association.

In May 2009 she was named as one of Fairfield County's Top 40 executives under 40 for her work as the President of Pro Way Development.


DateJanuary 18, 2012
Time

Manage your time well and you take back both your personal and professional life. With so many hats to wear, small business owners and entrepreneurs can get buried in by their “to do” lists. Time management doesn’t come easily but if you don’t learn it, you may become overwhelmed and under-productive. Time at work can easily consume your life. You’ll start feeling as if you’ll never escape the four walls of your workplace and the jangling of your mobile device.


Make Your Business the One that “Gets Lucky”

Instructor
Beth Goldstein, president, Marketing Edge Consulting Group

Beth Goldstein, president of Marketing Edge Consulting Group and adjunct professor, Boston University School of Management.

Author, consultant, trainer, and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She helps companies understand how their customers think, what they value, and what influences their purchasing decisions, and then uses this knowledge to create targeted business-development programs that drive revenue and fundamental growth while increasing profitability and customer loyalty.

Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition to running her consulting practice, Beth conducts small-business growth workshops around the U.S. and abroad, teaches entrepreneurial marketing at the Boston University School of Management where she is the faculty director for the school's Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the US).


DateDecember 7, 2011
Time

Why do some business owners seem to have all the luck while others can’t get a break? What are their secrets to blazing a path to rapid growth?

Explore the fallacies and dangers of underestimating your own ability to create powerful business opportunities. Beth Goldstein will present research that shows hard work just isn’t enough. You have to work smart and perform key growth activities to build business success.


The ABCs of Sales Strategy for Small Businesses

Instructor
Diane Helbig, Seize This Day Coaching

Diane is an internationally recognized business and leadership development coach, author, speaker, and workshop facilitator. As a certified professional coach and president of Seize This Day Coaching, Diane helps businesses and organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients.

Diane is also a member of the Board of Directors for the Council of Smaller Enterprises in Cleveland, Ohio, as well as the Chairwoman of the Lakewood Chamber of Commerce.

In her book, Lemonade Stand Selling, Diane offers a straightforward, common sense and clear guide to the sales process. Through her internet radio show, Accelerate Your Business Growth, Diane brings valuable, actionable information to her listeners.

Diane is a contributing expert on a variety of business websites including Small Business Trends, American Express Open Forum, Toilet Paper Entrepreneur, COSE Mindspring, and Top Sales World.


DateDecember 1, 2011
Time

Remember how it felt to have a lemonade stand when you were a child? What was it that compelled you to set one up just about every weekend?

This webinar is practical, not theoretical. The presenter, Diane Helbig, is an entrepreneur and leadership development coach. Her emphasis is on clarity. In fact, that’s the motto of her business, Seize This Day Coaching. You’ll leave this webinar with a clear foundation on which to build your own sales strategy.


It’s Your Biz: How to Get From Start-up to Million $$$ Plus

Instructor
Susan Solovic, CEO and co-founder, ItsYourBiz.com

Susan Solovic is an award-winning journalist and entrepreneur, as well as the CEO and co-founder of ItsYourBiz.com (formerly SBTV.com). Solovic is an ABC news small business contributor, as well as a regular expert guest on Fox Business, Fox News, CNBC, MSNBC and local affiliates throughout the country.

An attorney and author, her books include The Girls’ Guide to Building a Million Dollar Business, The Girls’ Guide to Power and Success, and Reinvent Your Career.

It’s Your Biz with Susan Solovic is a syndicated radio show that airs nationwide more than 47 times each weekend, with a an estimated listenership of 1.2 million people.


DateDecember 1, 2011
Time

Starting and growing a small business is the American dream. Unfortunately, that dream often turns into a nightmare as business owners find themselves ill-equipped for the real-world challenges that building a business entails. It isn’t just another job.

If you are dreaming about being your own boss or wondering what it will take to get that widget you invented into production, this webinar is a good place to start. It will cover the hard work and the new skills you’ll have to acquire as well as the questions you need to answer before you start.


How to Increase Sales with Storytelling

Instructor
Alan Siege, CEO/Owner, Small Business Management Consulting

Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.


DateNovember 8, 2011
Time

Say, what's your story? Do your customers know who you are, why you do what you do, and what makes you different, better or more interesting than your competitors?

They should! Your story is the foundation of your brand. A strong brand elevates your business above the competitive fray and into the minds and hearts of consumers. It makes making the sale easier.

The art of storytelling can help you:

  • deepen the impression your brand makes

  • connect with customers

  • improve customer service

  • inspire employees

  • impress investors and partners

  • bolster your business


What Every Nonprofit Leader and Social Entrepreneur Should Know About Engaging Listeners

Instructor
Pamela Ziemann, Author of Giving Voice to Your Cause

Pamela has been leading communication workshops throughout Canada, Australia, and the United States since 1996. Having overcome her own fear of public speaking, she has compassion for those she works with and a passion for her topic. Much more than a communication expert, Pamela guides her clients to connect their 
inner passion with their outer cause. She helps them articulate their message in a way that’s simple, memorable and powerful. 



DateMarch 1, 2011
Time

Humor, storytelling, authenticity, and passion give you the power to engage listeners. And engaged listeners are more likely to take action on your behalf.

In this webinar, you'll learn to develop your personal story, tell it with passion, and use your voice to draw people in. You'll also learn how to think on your feet so you can respond to tough questions with solid, confident answers. We've got a 5-step process to make sure you can.


Giving Voice to Your Cause: How Social Entrepreneurs, Nonprofit Leaders Can Be Convincing

Instructor
Pamela Ziemann, Author of Giving Voice to Your Cause

Pamela has been leading communication workshops throughout Canada, Australia, and the United States since 1996. Having overcome her own fear of public speaking, she has compassion for those she works with and a passion for her topic. Much more than a communication expert, Pamela guides her clients to connect their 
inner passion with their outer cause. She helps them articulate their message in a way that’s simple, memorable and powerful. 



DateNovember 30, 2010
Time2pm

Less is more. Too much detail, even about a good cause or an effective nonprofit, can turn off your listeners. People appreciate and respond to personal and passionate presentations. Let your cause -- and your dedication to it -- speak for you to donors or investors. 




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