Sales

Small Business Marketing When You Don’t Have Time to Spare

Instructor
Alyssa Dver, founder and CEO, Mint Green Marketing

Known as “Ms. Marketing” by her colleagues and clients, Alyssa Dver, is the founder and chief executive of the world-wide consulting company, Mint Green Marketing. She provides affordable, expert marketing help to multinational companies and small businesses around the world. She has been profiled by Business Week and American Express OPEN for her business success.

Endorsed by the American Marketing Association and others, Dver’s marketing books, No Time Marketing and Software Product Management Essentials, are considered industry standards. Dver writes for publications such as Entrepreneur, Business Week, Forbes, and Software Magazine. She has been interviewed by The Boston Globe, NPR and Newsday and is a media go-to person for marketing

An acclaimed keynote speaker, Dver has spoken to prestigious organizations including the World Diversity Summit at the United Nations, The Women's Congress, New England Business EXPO, and The Commonwealth Institute. Considered among the best corporate trainers, she teaches worldwide at public and private companies.

Dver is a graduate of the Wharton School and AIPMM certified product manager.


DateMarch 2, 2012
Time

If your small businesses has limited resources but needs big opportunities, start the new year with a simple, concise, profit-driven marketing plan.


Put Your Customers, Clients on Cloud Nine with CRM

Instructor
Jason Hutchins, President, Nonprofit Solutions Network

Jason founded Nonprofit Solutions Network in 1998 to help nonprofits boost productivity, lower costs, and improve their overall operation through the use of technology. Other IT firms that provide affordable services do this by providing a “one size fits all” approach. Nonprofit Solutions and its sister company that serves small businesses provide technology solutions customized to meet the unique needs and financials challenges of nonprofits and small business. 

Jason has a broad IT background having worked with many large New York metro area nonprofits including The After-School Corporation, New York Cares, United Way of New York City, Wildcat Service Corporation and Vera Institute of Justice.


DateFebruary 7, 2012
Time

Small businesses and nonprofits need to know a lot about their customers, clients, donors, and volunteers in order to provide the level of service expected. The bar has been raised: People expect you to know what worked for them and what didn’t; what they ordered last time; and whether they had a delivery issue.


What Do You STAND For? Why Branding Matters to Small Businesses

Instructor
Alan Siege, CEO/Owner, Small Business Management Consulting

Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.


DateDecember 12, 2011
Time
Your brand can be your greatest asset during good times and bad. A strong brand elevates your business above the competitive fray. So how do you make your brand stand for integrity, character, quality, effectiveness, and reliability?

No matter if you’re a large corporation or a solo-preneur, those are the qualities that your brand should bring to the customer's mind.

Make Your Business the One that “Gets Lucky”

Instructor
Beth Goldstein, president, Marketing Edge Consulting Group

Beth Goldstein, president of Marketing Edge Consulting Group and adjunct professor, Boston University School of Management.

Author, consultant, trainer, and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She helps companies understand how their customers think, what they value, and what influences their purchasing decisions, and then uses this knowledge to create targeted business-development programs that drive revenue and fundamental growth while increasing profitability and customer loyalty.

Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition to running her consulting practice, Beth conducts small-business growth workshops around the U.S. and abroad, teaches entrepreneurial marketing at the Boston University School of Management where she is the faculty director for the school's Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the US).


DateDecember 7, 2011
Time

Why do some business owners seem to have all the luck while others can’t get a break? What are their secrets to blazing a path to rapid growth?

Explore the fallacies and dangers of underestimating your own ability to create powerful business opportunities. Beth Goldstein will present research that shows hard work just isn’t enough. You have to work smart and perform key growth activities to build business success.


The ABCs of Sales Strategy for Small Businesses

Instructor
Diane Helbig, Seize This Day Coaching

Diane is an internationally recognized business and leadership development coach, author, speaker, and workshop facilitator. As a certified professional coach and president of Seize This Day Coaching, Diane helps businesses and organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients.

Diane is also a member of the Board of Directors for the Council of Smaller Enterprises in Cleveland, Ohio, as well as the Chairwoman of the Lakewood Chamber of Commerce.

In her book, Lemonade Stand Selling, Diane offers a straightforward, common sense and clear guide to the sales process. Through her internet radio show, Accelerate Your Business Growth, Diane brings valuable, actionable information to her listeners.

Diane is a contributing expert on a variety of business websites including Small Business Trends, American Express Open Forum, Toilet Paper Entrepreneur, COSE Mindspring, and Top Sales World.


DateDecember 1, 2011
Time

Remember how it felt to have a lemonade stand when you were a child? What was it that compelled you to set one up just about every weekend?

This webinar is practical, not theoretical. The presenter, Diane Helbig, is an entrepreneur and leadership development coach. Her emphasis is on clarity. In fact, that’s the motto of her business, Seize This Day Coaching. You’ll leave this webinar with a clear foundation on which to build your own sales strategy.


What Every Nonprofit Leader and Social Entrepreneur Needs to Know to Engage Listeners

Instructor
Pamela Ziemann, Author of Giving Voice to Your Cause

Pamela has been leading communication workshops throughout Canada, Australia, and the United States since 1996. Having overcome her own fear of public speaking, she has compassion for those she works with and a passion for her topic. Much more than a communication expert, Pamela guides her clients to connect their 
inner passion with their outer cause. She helps them articulate their message in a way that’s simple, memorable and powerful. 



DateOctober 11, 2011
Time

Humor, storytelling, authenticity, and passion give you the power to engage listeners. And engaged listeners are more likely to take action on your behalf.

In this webinar, you'll learn to develop your personal story, tell it with passion, and use your voice to draw people in. You'll also learn how to think on your feet so you can respond to tough questions with solid, confident answers. Our instructor’s 5-step process makes sure you can.

The class adds to the skills taught in Giving Voice to Your Cause. If you liked Giving Voice, you'll like this webinar as well. However, there is no pre-requisite for joining this webinar.

Spark a connection with your listener by being:

  • personal and personable,
  • authentic about yourself and your cause
  • ready and able to deal with doubts

Whether you’re speaking to one person or to one thousand, your unique voice has a sweet spot. When you tap into it, people will listen to you and want to help your cause. Your passion will become their passion.

And that’s what you what when your goal is: to influence other to donate, volunteer, or invest in your nonprofit or social enterprise.


7 Simple Steps To Seal The Deal

Instructor
Adrian Miller, Author of The Blatant Truth: 50 Ways to Sales Success

 For more than 20 years, Adrian Miller has been a strategic ally to companies that want results-driven performance training and executive-level business development. She is a highly recognized sales-training expert who offers real-world solutions to clients ranging from startups to Fortune 500 global enterprises. 

Adrian takes a customized approach with each client and works directly with both the sales team and management so everyone understands the organization's advantages, opportunities, challenges, and problems. She produces targeted solutions with measurable results.

 

Passionate about helping companies win new business, she delivers her innovative programs in an unforgettable and energetic style that motivates sales teams to achieve new heights of success. Her knowledge base is broad and deep; she has successfully worked with clients in financial services, publishing, manufacturing, accounting, biotechnology, legal, healthcare, and technology.


In March, 2009, Adrian launched Adrian’s Network, a virtual business networking community that is winning fans from many industries and professions.


Adrian is a sought-after speaker and the author of The Blatant Truth: 50 Ways to Sales Success. She is also a frequent contributor to many industry blogs, major business publications, and trade journals. 

 


DateJuly 28, 2011
Time

Your sales force can do more!

It can achieve more sales, convert more prospects, retain more clients, capture more market share, and experience the motivational power that only comes from total performance excellence.


Small Business Owners, Entrepreneurs: Best Practices for Sales Success

Instructor
Adrian Miller, Author of The Blatant Truth: 50 Ways to Sales Success

 For more than 20 years, Adrian Miller has been a strategic ally to companies that want results-driven performance training and executive-level business development. She is a highly recognized sales-training expert who offers real-world solutions to clients ranging from startups to Fortune 500 global enterprises. 

Adrian takes a customized approach with each client and works directly with both the sales team and management so everyone understands the organization's advantages, opportunities, challenges, and problems. She produces targeted solutions with measurable results.

 

Passionate about helping companies win new business, she delivers her innovative programs in an unforgettable and energetic style that motivates sales teams to achieve new heights of success. Her knowledge base is broad and deep; she has successfully worked with clients in financial services, publishing, manufacturing, accounting, biotechnology, legal, healthcare, and technology.


In March, 2009, Adrian launched Adrian’s Network, a virtual business networking community that is winning fans from many industries and professions.


Adrian is a sought-after speaker and the author of The Blatant Truth: 50 Ways to Sales Success. She is also a frequent contributor to many industry blogs, major business publications, and trade journals. 

 


DateNovember 2, 2010
Time

This fast-paced, online seminar will teach small business owners and entrepreneurs how to make more sales, convert more prospects, retain more clients, and capture more market share. The webinar will drill on techniques and skills that are critical for growing your business.


Small Business Owners, Entrepreneurs: Best Practices for Sales Success

Date/TimeThursday, September 16, 2 - 3pm ET
Time

This fast-paced, online seminar will teach small business owners and entrepreneurs how to make more sales, convert more prospects, retain more clients, and capture more market share. The webinar will drill on techniques and skills that are critical for growing your business, including:

  • developing your core points of differentiation, 
  • staying on the grid during a lengthy sales cycle, 
  • using social media as a business tool.

No matter what type of business or profession you are in, these mission-critical skills make the difference between success and failure. Our instructor delivers insights in a “real-speak,” no-BS manner.



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