Cause marketing has grown from virtually nothing in 1983 to an estimated $1.55 billion in 2009, according to IEG Inc., a Chicago-based firm that tracks cause-related spending in the United States. It may be one of the only fundraising bright spots for 2010.

Cause marketing helps non profits raise money and increase their visibility; corporations improve their reputations and increase profits; and consumers feel like they’re making a difference. The FREE webinar Cause Marketing Basics will help you decide if cause marketing is right for your organization.

The webinar will help you answer:

What buy-in is needed within an organization to pursue cause marketing and how do I get it?
What motivates corporations to partner with a non profit?
How do I determine what value my proposition is to a corporation?
How do I price packages?
How do I insure that both the non profit and the corporation are satisfied at the end of the program?

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The Haiti Relief Effort: A Collaborative Success Between Public and Private Sectors

Date/Time	Wednesday, February 24, 1pm - 2pm ET
Duration	1 hour
	Representatives from the corporate and non-profit sectors share their stories of support for the Haiti Earthquake Relief Efforts. Learn how their collaborative efforts have impacted the country so far, and how their organizations will continue to steward their support to ensure success for the future. Tune in to find out how you can take best practices from these united actions and apply them to jumpstart change for your own social causes.Rajesh Anandan, Vice President, Corporate and Foundation Partnerships - the U.S. Fund for UNICEF Featured Speakers: Alex Mcintosh, Director Corporate Citizenship - Nestle Waters North America Director Employee Giving - Dell Director of The Dell Foundation Rajesh Anandan, Vice President, Corporate and Foundation Partnerships - the U.S. Fund for UNICEF
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LinkedIn for the Uninitiated in 4 Easy Steps

Date/Time	February 2, 9, 16 and 23rd, 12n – 1 p.m.
Duration	4 session, 1 hour each
	Have you started a LinkedIn profile and didn’t know what to do next? Did you stop in the middle? Or have you procrastinated starting in the first place? While 50 million people are LinkedIn all around the world, you can join the predominant social networking platform among business-minded people. In 4 weeks, with minimal homework assignments, you can be very well-versed in how to create and manage your LinkedIn profile for the future. Week 1: February 2, 2010: This is who I am How to start my LinkedIn profile: About me: Summary and Specialties Experience Education My websites Twitter connection Photo Misc. information about me Homework: rewrite your LinkedIn profile and send to instructor for constructive criticism Week 2: February 9, 2010: Asking others to help me; helping others Asking for recommendations Giving recommendations Adding connections Mining connections Asking for 3^rd level connections Homework: give 1 recommendation, get 1 recommendation, ask for a connection Week 3: February 16, 2010: Joining groups and forming a group Why belong to a group? Finding groups to join Starting a group Managing and maintaining a group Homework: join 3 groups and start one; post an article and start a discussion Week 4: February 23, 2010: Enhancing your profile Adding presentations and papers SlideShare Box.net What I am reading Events to know about Pulling it all together: the proper care and feeding of LinkedIn
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Cause Marketing Basics

Instructor	Geri Stengel , President, Ventureneer Geri heads Ventureneer (an online education and peer support company) and Stengel Solutions (a strategic planning and marketing firm that advises and develops social impact organizations). She teaches Entrepreneurship and Social Enterprise at The New School in NYC. Geri co-founded Women’s Leadership Exchange, a social enterprise that helps women-led businesses take their companies to the next level. She headed marketing for Dow Jones Information Services and launched Physicians' Online. Geri is a past Vice Chair of Governance Matters, a non-profit organization that counsels New York-based non-profits on issues of stronger governance and past board member of the National Association of Women Business Owner NAWBO-NYC.
Date	December 8, 2009
Time	60 minutes
	Cause marketing has grown from virtually nothing in 1983 to an estimated $1.55 billion in 2009, according to IEG Inc., a Chicago-based firm that tracks cause-related spending in the United States. It may be one of the only fundraising bright spots for 2010. Cause marketing helps non profits raise money and increase their visibility; corporations improve their reputations and increase profits; and consumers feel like they’re making a difference. The FREE webinar Cause Marketing Basics will help you decide if cause marketing is right for your organization. The webinar will help you answer: What buy-in is needed within an organization to pursue cause marketing and how do I get it? What motivates corporations to partner with a non profit? How do I determine what value my proposition is to a corporation? How do I price packages? How do I insure that both the non profit and the corporation are satisfied at the end of the program?
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Planned Giving in Plain English: Get Your Questions Answered

Instructor	Lorri M. Greif, CFRE, President, Breakthrough Philanthropy Lorri M. Greif, CFRE, president of Breakthrough Philanthropy, Inc., has more than two decades of experience in creating and implementing successful major gift and planned giving campaigns for local and national mid-sized nonprofits, and is responsible for raising hundreds of millions of dollars. She has the knowledge of both a seasoned nonprofit fundraiser and a consultant. Lorri is a former board member of Women in Development (WID), and presently holds membership in the Association of Development Officers (ADO), the Planned Giving Group of Greater New York (PGGGNY), the National Council on Planned Giving (NCPG), the American Council on Gift Annuities (ACGA), the National Board of Gift-Planning Consultants for Planned Giving MENTOR™ , and the Program Committee of the Association of Fund Raising Professionals (AFP).
Date	August 6, 2009
Time	50 minutes
	How do you know if planned giving is right for your nonprofit? It’s a question being asked by a lot of board members and organization executives, but many don’t know where to go for the answer. This one hour webinar will address which nonprofits should pursue this form of fundraising, the bare bones basics needed for success and the not so bare bones in weighing the pro’s and con’s of this program so the decision can be made based on your own situation. One size does not fit all but this webinar will give you the tools to judge for yourself. You will learn the answers to such questions as: Exactly what is planned giving? Why a nonprofit would need (or not need) planned giving? What is needed to get a planned giving program up and running? What are some possible pitfalls? When is the best time to start a planned giving program? How long does it take to see results and what are reasonable expectations? How can success be judged? And, we will try to answer any other related questions, if time allows.
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