Geri Stengel

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Motivated by Purpose

Green Marketing: Leveraging Your Social Responsibility to Improve Profit


International speaker Shel Horowitz's eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson, published in 2010 by Wiley) was on Amazon's environmental bestseller list for 18 months. The book documents how businesses can be green, ethical AND profitable. Using examples from Fortune 100 companies to solo-preneurs, the book lays out how ethics and green principles are not just about doing the right thing but also about profitability. Surprising principles are demonstrated that show why most businesses shouldn't even worry about market share. The book shows business owners how to form powerful partnerships, even with competitors; how to get your green message out without green-washing; and how to become a much deeper shade of green. Shel also writes the internationally syndicated monthly column, Green And Profitable.

DateDecember 5, 2011

Can you improve the earth, your profits, and your customer base all at the same time, by doing the right thing and crafting a marketing strategy that reflects your commitment? Listen closely—because the answer is YES! 

Socially responsible businesses are more profitable than it’s-all-about-profit operations and are poised to build lucrative alliances with like-minded businesses as well as with nonprofits.

Your socially responsible practices can be the key to growth. Can you identify the green and ethical elements of your business that will attract socially conscious consumers and make them loyal advocates for you? Do you know how to build your reputation and grow your revenue by marketing ethical and sustainable practices?

What Every Nonprofit Leader and Social Entrepreneur Needs to Know to Engage Listeners

Date/TimeTuesday, Oct 11, 2011, 2pm-3pm ET

Humor, storytelling, authenticity, and passion give you the power to engage listeners. And engaged listeners are more likely to take action on your behalf.

In this webinar, you'll learn to develop your personal story, tell it with passion, and use your voice to draw people in. You'll also learn how to think on your feet so you can respond to tough questions with solid, confident answers. Our instructor’s 5-step process makes sure you can.

The class adds to the skills taught in Giving Voice to Your Cause. If you liked Giving Voice, you'll like this webinar as well. However, there is no pre-requisite for joining this webinar.

Spark a connection with your listener by being:

  • personal and personable,
  • authentic about yourself and your cause
  • ready and able to deal with doubts

Whether you’re speaking to one person or to one thousand, your unique voice has a sweet spot. When you tap into it, people will listen to you and want to help your cause. Your passion will become their passion.

And that’s what you what when your goal is: to influence other to donate, volunteer, or invest in your nonprofit or social enterprise.

Social Media Best Practices for Nonprofits

Geri Stengel , President, Ventureneer

Geri Stengel is founder and president of Ventureneer, a content marketing, marketing research and education company that helps companies reach small businesses. As a writer (author of Forget the Glass Ceiling: Building Your Business Without One and Stand Out In the Crowd: How Women (and Men) Benefit From Equity Crowdfunding and Forbes contributor writing about the success factor of women entrepreneurs), consultant, teacher (Kauffman FastTrac facilitator and former adjunct professor at The New School) and speaker, Geri has helped thousands of entrepreneurs take their vision to reality, develop their business plan, and learn the strategies and tactics they need to grow their businesses.

Geri Stengel


DateMay 16, 2011

You've heard it a thousand times: Social media can transform the way nonprofits operate. The questions you really want answered are:

  • Which social media will help my nonprofit accomplish its mission?
  • How do we get started?
  • What are nonprofits like us doing with social media?
  • How do we make sure that what we do is worth the cost?

Cause Marketing Basics

Date/Time Thursday, January 6, 2011, 12n-1pm ET

Cause-marketing links a business (even a small business) or brand with a social cause for mutual benefit.

Notice the keywords: for mutual benefit. With a cause-marketing partnership, the business attracts new customers, engages customers emotionally, and differentiates its brand. The nonprofit gets income, technical assistance, and visibility to potential volunteers, donors, and advocates.

Giving Voice to Your Cause: How Social Entrepreneurs, Nonprofit Leaders Can Be Convincing

Date/TimeTuesday, November 30, 2pm-3pm ET

Less is more. Too much detail, even about a good cause or an effective nonprofit, can turn off your listeners. People appreciate and respond to personal and passionate presentations. Let your cause -- and your dedication to it -- speak for you to donors or investors. 

Presented by Spark Seed: Business Plan Essentials for Social Entrepreneurs

Date/TimeThursday, February 25, 7pm -- 8pm ET
When your bottom line focuses on people and planet as well as profit, you have competing responsibilities. You really need a clear description of your business and how it will work.

  • Where do you want to go?
  • How are you going to get there?
  • When those three bottom lines diverge, which one takes precedence? 

The process of writing a business plan brings issues into focus and prepares you for the decisions you'll face as you try to do good while doing well. This free webinar will provide a formula for charting your company's course and ensuring that you take into account the needs of investors and partners as well as the benefits to people, planet, and profit.

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