Marketing

A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer Works

Date/TimeTuesday, June 4, 2013 3-4pm ET
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If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.

This webinar is designed to answer these questions:


Simplified Data Mining for Direct Mail

Date/TimeTuesday, May 28, 2013 3-4pm ET
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 Don’t waste time and money by trying to communicate to those who have shown little or no affinity to your cause.

Our webinar will examine how to look at your constituents through the filter of your database, thus providing a better understanding of who they are and what they are interested in.

Know your audience…manage your data. Successful fundraising strategies depend upon it!


Entrepreneur Roadshow- How to Pitch the Media

Date/TimeJanuary 17, 2013, 9:00am - 1:00pm
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For women entrepreneurs, Geri Stengel, Forbes blogger, and a 2012 Small Business Influencer will be on the media panel on how to pitch the media at Own it Ventures event in NYC.


The Keys to Successful Nonprofit Blogging that Drives Engagement

Date/TimeTuesday, January 15, 2013 3-4pm ET
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If you have a blog, do you wonder why you don’t have more readers? If you don’t have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we’ll discuss ways to drive more traffic and create greater engagement with your posts.

This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.


5 Ways to Ratchet Up Your Fundraising Using LinkedIn

Date/TimeTuesday, October 2, 2012 3-4pm ET
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For nonprofits, LinkedIn can be a development and outreach goldmine.

It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.

LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 175 million personal profiles that can be tapped according to interest, specialty, location, and background.

This webinar is hosted by CJW Consulting Services.


30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketing, e-Newsletters, e-Advocacy, e-Store, e-Everything

Date/TimeTuesday, August 14, 2012 3-4pm ET
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This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.

This webinar is hosted by CJW Consulting Services.


Why Scoring Member Engagement Matters

Date/TimeTuesday, July 31, 2012 3-4pm ET
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Member engagement has always been crucial to the ultimate success of any association. It’s no secret, then, that member engagement is imperative, yet it’s never been quantified in a consistent way.

In this webinar you’ll learn how to quantify member engagement with the Composite Engagement Score (CES), a new, unique, and powerful tool that measures engagement with a single number. With CES, you’ll be able to leverage that knowledge to give your members increased value and make your association stronger.

This webinar is hosted by CJW Consulting Services.


Building a Solid Fundraising-Centric Mobile Website and App

Date/TimeTuesday, June 26, 2012 3-4pm ET
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2012 is the year of MOBILE fundraising! Today, 1.2 billion people in the world have an internet based smart phone or tablet accessing your website or downloading your app. Don’t have one yet? Or have one and want to learn how to increase fundraising efforts? This webinar is perfect for you! We will discuss everything you need to get started with launching and supporting your fundraising-centric mobile website and/or application.

This webinar is hosted by CJW Consulting Services.


How to Blog your way to Increased Constituent Engagement and Fundraising

Date/TimeTuesday, May 8, 2012 3-4pm ET
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The #1 reason people don’t give is because they aren’t asked. The #1 reason people aren’t ready to be asked is because they don’t know enough about you, aren’t engaged enough with you, and just don’t keep you top of mind. A blog can help you change all that. Learn why yesterday’s website is today’s blog, and steps to take to turn your blog into a powerful constituent engagement tool.

This webinar is hosted by CJW Consulting Services.


Best Practices in Email Marketing for Small Businesses and Nonprofits

Instructor
Maria Semple , Principal, The Prospect Finder

Maria Semple, Principal of The Prospect Finder LLC, is an experienced researcher, trainer, and frequent speaker on prospect research, email marketing, and simple social media strategies. She consults with nonprofit organizations, financial services firms, and small businesses interested in finding the best prospects for long-term business relationships. Semple authored two downloadable and interactive e-books, filled with dozens of prospecting resources. Check them out at The Prospect Finder.

Maria’s firm is also a Constant Contact Solutions Provider, assisting small business owners and nonprofits with their email marketing needs and social media strategies. Maria is a Constant Contact Local Authorized Expert, who conducts seminars on leveraging the power of email marketing and social media. Finally, as a “LinkedIn Evangelist,” Maria helps nonprofits and small businesses understand how to LinkedIn to increase visibility.


DateJune 6, 2012
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In spite of complaints about overloaded inboxes, statistics show that email marketing is very effective for businesses and nonprofits alike.

We’re not talking about creating spam! In fact, we’re talking about how to make your mail both welcome and read.




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