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Marketing
Building a Solid Fundraising-Centric Mobile Website and App
| Date/Time | Tuesday, June 26, 2012 3-4pm ET |
| Time | |
2012 is the year of MOBILE fundraising! Today, 1.2 billion people in the world have an internet based smart phone or tablet accessing your website or downloading your app. Don’t have one yet? Or have one and want to learn how to increase fundraising efforts? This webinar is perfect for you! We will discuss everything you need to get started with launching and supporting your fundraising-centric mobile website and/or application. This webinar is hosted by CJW Consulting Services. | |
How to Blog your way to Increased Constituent Engagement and Fundraising
| Date/Time | Tuesday, May 8, 2012 3-4pm ET |
| Time | |
The #1 reason people don’t give is because they aren’t asked. The #1 reason people aren’t ready to be asked is because they don’t know enough about you, aren’t engaged enough with you, and just don’t keep you top of mind. A blog can help you change all that. Learn why yesterday’s website is today’s blog, and steps to take to turn your blog into a powerful constituent engagement tool. This webinar is hosted by CJW Consulting Services. | |
Best Practices in Email Marketing for Small Businesses and Nonprofits
| Date/Time | Wednesday, June 6, 2012 12n-1pm ET |
| Time | |
In spite of complaints about overloaded inboxes, statistics show that email marketing is very effective for businesses and nonprofits alike. We’re not talking about creating spam! In fact, we’re talking about how to make your mail both welcome and read. | |
5 Ways to Ratchet Up Your Fundraising Using LinkedIn -May 7, United Way
| Date/Time | Monday, May 7, 2012 1:30-3pm ET |
| Time | |
If you're located near Tarrytown, NY, please join us for this in-person event. We’ll presenting in person at United Way of Westchester and Putnam Not-For-Profit Leadership Summit X For nonprofits, LinkedIn can be a development and outreach goldmine. | |
Constituent Relationship Management (CRM) Software for Nonprofits
| Date/Time | Tuesday, April 17, 2012 3-4pm ET |
| Time | |
Is your nonprofit struggling with many communication channels, people who play multiple roles, and lots of different places to keep track of all that information? Constituent Relationship Management, or CRM, is your system for holding it all together. Underpinned by a database and a set of integrated communication tools, your CRM can streamline your work; it can improve results of fundraising, advocacy and marketing efforts; and it can increase your impact. | |
LinkedIn a Powerful Tool for Nonprofits
| Date/Time | Wednesday, April 18, 2012, 11:30am-1:30pm ET |
| Time | |
If you're located near Lawrence, NJ, please join us for this in-person event. For nonprofits, LinkedIn can be a development and outreach goldmine. | |
Utilizing the Powers of Mobile Technologies
| Date/Time | Tuesday, April 3, 2012 3-4pm ET |
| Time | |
We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to immerse the scene. Researchers have predicted mobile internet usage will outweigh desktop usage by 2014…only 2 years away! There are various facets to consider before tapping into the mysterious world of mobile. This webinar will simplify the many areas of mobile and help your organization begin on the road to “Going Mobile”. This webinar is hosted by CJW Consulting Services. | |
Marketing Starts with Clear Messaging: Learn How to Uncover Who You Are and Stand Out From the Crowd
| Instructor | Jocelyn Lucas Rosenberg, Bill Anderson, creative director/partner, Chelsea Media Group Jocelyn Lucas Rosenberg is creative director/partner at Chelsea Media Group. For 20 years, she was as an advertising and marketing strategist and creative. This experience honed her ability to recognize the unique perspective of each client and fostered her ability to nurture innovation and integration. She is deft at finding the essence of a story and helping others use this as the basis for their own communications. She is a dynamic speaker and a very good listener, with the ability to bring large groups together and focus them on a common goal. Jocelyn creates highly engaging and effective workshops, learning sessions, and experiential trainings. Having worked with companies, from airlines to healthcare, nonprofits to Fortune 500 businesses, she is truly industry agnostic. Her ability to see a clear path for change is the essence of the strategy and breakthrough thinking that CMG brings to clients. Bill Anderson, managing partner at Chelsea Media Group, has more than 30 years of senior management experience, leading media companies and advising early and growth-stage companies in the new media space. He led The Atlantic Monthly as president and publisher among other distinguished publications. He has helped such publishers as Time Inc., Hachette and Hearst develop ROI strategies to ensure profitable relationships with customers across the various print and new media communication channels by leveraging and managing content and highlighting brand strength. As founder of Powers Solutions, he developed proprietary web-based event management solutions to reduce organizational costs and optimize sponsor revenue for events. He cofounded the Nonprofit Sponsorship Network to bring revenue from luxury goods and financial advertisers to arts and cultural nonprofits in the form of email driven ad sponsorships. Bill brings a background rich in experience from working with a broad cross section of organizations to help them meet their strategic marketing, communications and revenue goals. ![]() |
| Date | March 28, 2012 |
| Time | |
What makes your organization different from the competition? You may think you know, especially if you’ve been in business for awhile. But your position in the market and what distinguishes you from the competition may have changed over time. | |
Small Business Marketing When You Don’t Have Time to Spare
| Instructor | Alyssa Dver, founder and CEO, Mint Green Marketing Known as “Ms. Marketing” by her colleagues and clients, Alyssa Dver, is the founder and chief executive of the world-wide consulting company, Mint Green Marketing. She provides affordable, expert marketing help to multinational companies and small businesses around the world. She has been profiled by Business Week and American Express OPEN for her business success. Endorsed by the American Marketing Association and others, Dver’s marketing books, No Time Marketing and Software Product Management Essentials, are considered industry standards. Dver writes for publications such as Entrepreneur, Business Week, Forbes, and Software Magazine. She has been interviewed by The Boston Globe, NPR and Newsday and is a media go-to person for marketing An acclaimed keynote speaker, Dver has spoken to prestigious organizations including the World Diversity Summit at the United Nations, The Women's Congress, New England Business EXPO, and The Commonwealth Institute. Considered among the best corporate trainers, she teaches worldwide at public and private companies. Dver is a graduate of the Wharton School and AIPMM certified product manager. ![]() |
| Date | March 2, 2012 |
| Time | |
If your small businesses has limited resources but needs big opportunities, start the new year with a simple, concise, profit-driven marketing plan. | |
Put Your Customers, Clients on Cloud Nine with CRM
| Instructor | Jason Hutchins, President, Nonprofit Solutions Network
Jason founded Nonprofit Solutions Network in 1998 to help nonprofits boost productivity, lower costs, and improve their overall operation through the use of technology. Other IT firms that provide affordable services do this by providing a “one size fits all” approach. Nonprofit Solutions and its sister company that serves small businesses provide technology solutions customized to meet the unique needs and financials challenges of nonprofits and small business. Jason has a broad IT background having worked with many large New York metro area nonprofits including The After-School Corporation, New York Cares, United Way of New York City, Wildcat Service Corporation and Vera Institute of Justice.
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| Date | February 7, 2012 |
| Time | |
Small businesses and nonprofits need to know a lot about their customers, clients, donors, and volunteers in order to provide the level of service expected. The bar has been raised: People expect you to know what worked for them and what didn’t; what they ordered last time; and whether they had a delivery issue. | |

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