Entrepreneurship

Best Practices in Email Marketing for Small Businesses and Nonprofits

Date/TimeWednesday, June 6, 2012 12n-1pm ET
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In spite of complaints about overloaded inboxes, statistics show that email marketing is very effective for businesses and nonprofits alike.

We’re not talking about creating spam! In fact, we’re talking about how to make your mail both welcome and read.


Things I Wished I’d Known When I Started My Business

Instructor
Jane Pollak, janepollakblog.com

Jane Pollak is one of the Northeast’s foremost coaches of entrepreneurial women and a living example of how to turn a passion into a thriving business.

A successful entrepreneur, public speaker, author, and business coach, Jane launched her professional career in an unlikely field – egg decoration. Her odyssey took her from remote craft fairs and customer rejections to the White House and appearances on NBC’s Today Show.

Having transformed her art into a thriving, profitable business, Jane now guides other remarkable women entrepreneurs in their own journey toward uncommon success.

Ever-current with today’s business challenges, she re-released her book Soul Proprietor: 101 Lessons from a Lifestyle Entrepreneur (originally published in 2001 by Crossing Press) in 2010, with updated strategies for pursuing your dreams during an economic downturn, leveraging new technology to authentically promote your business, and other timely topics.


DateApril 16, 2012
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Turn your passion into profits. If you are good at something, passionate about it but don’t know how to convert that talent into a profitable business, this is the webinar for you. Particularly focused on home-based businesses, Jane Pollak's step-by-step formula to business success and profitability will give you the right questions to avoid the pitfalls that stunt business growth:


Small Business Marketing When You Don’t Have Time to Spare

Instructor
Alyssa Dver, founder and CEO, Mint Green Marketing

Known as “Ms. Marketing” by her colleagues and clients, Alyssa Dver, is the founder and chief executive of the world-wide consulting company, Mint Green Marketing. She provides affordable, expert marketing help to multinational companies and small businesses around the world. She has been profiled by Business Week and American Express OPEN for her business success.

Endorsed by the American Marketing Association and others, Dver’s marketing books, No Time Marketing and Software Product Management Essentials, are considered industry standards. Dver writes for publications such as Entrepreneur, Business Week, Forbes, and Software Magazine. She has been interviewed by The Boston Globe, NPR and Newsday and is a media go-to person for marketing

An acclaimed keynote speaker, Dver has spoken to prestigious organizations including the World Diversity Summit at the United Nations, The Women's Congress, New England Business EXPO, and The Commonwealth Institute. Considered among the best corporate trainers, she teaches worldwide at public and private companies.

Dver is a graduate of the Wharton School and AIPMM certified product manager.


DateMarch 2, 2012
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If your small businesses has limited resources but needs big opportunities, start the new year with a simple, concise, profit-driven marketing plan.


Small Business, Nonprofit Savings, Security, Scalability with Cloud-based Email

Instructor
Jason Hutchins, President, Nonprofit Solutions Network

Jason founded Nonprofit Solutions Network in 1998 to help nonprofits boost productivity, lower costs, and improve their overall operation through the use of technology. Other IT firms that provide affordable services do this by providing a “one size fits all” approach. Nonprofit Solutions and its sister company that serves small businesses provide technology solutions customized to meet the unique needs and financials challenges of nonprofits and small business. 

Jason has a broad IT background having worked with many large New York metro area nonprofits including The After-School Corporation, New York Cares, United Way of New York City, Wildcat Service Corporation and Vera Institute of Justice.


DateJanuary 31, 2012
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Whether your small businesses or nonprofit is just starting up or if you’re outgrowing your current email system or if you just need to save money, now’s the time to check out cloud email.


Grow Your Business Through Certification and Contracting

Instructor
Clovia Hamilton, founder, Lemongrass Consulting

Clovia Hamilton founded Lemongrass Consulting, Inc. with 20 years of experience in government.  Lemongrass provides professional strategic planning services related to organizational assessments, business process improvements, intellectual property strategy, community outreach, and government contracting strategy.  

Clovia has a multi-disciplinary background in law, engineering, planning, and management, which enables the firm to offer clients a broad range of services that optimize their return on investment and their end results.  

In addition to consulting, Clovia teaches government contracting at Georgia Tech’s Procurement Assistance Center and helps manage small business programs for local governments in Georgia.

 


DateJanuary 24, 2012
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Invest in your business by pursuing government contracts. Certification as a minority- or women-owned business opens opportunities for growth that you may be overlooking.

The law requires that 5% of government contracts and contracts with corporations doing business with the government go to minority- or woman-owned businesses. Certification gives you a competitive edge when bidding on government contracts.


100 Free Marketing Ideas for Small Businesses

Instructor
Tara Jacobsen, founder, Marketing Artfully

Tara is the founder of Marketing Artfully, a 12-year-old company that creates cutting-edge marketing strategies for small businesses. Tara’s primary responsibilities are speaking with small business owners, conducting workshop trainings, and consulting with clients. With a B.A. in Psychology and 10+ years of “in-the-trenches” marketing experience, Tara’s background prepared her for helping small business owners grow their market share and profitability with “real life” marketing ideas and lead-generating tips.


DateJanuary 24, 2012
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There are literally HUNDREDS of free marketing options out there. Wouldn't you like to know what they are!?!?! And, better yet, how to choose among them? From social media and the internet to old-fashioned fliers in shopping centers, there is something for everyone, no matter your level of technical expertise.

Join us for a fun and fast-paced presentation on the latest and greatest free marketing opportunities for small businesses. Bring your pen to take notes! We’ll be covering online ideas like internet marketing, social media, and videos. Offline, we will look at direct mail, in-person networking, followup ideas, and good old-school (effective) marketing.


What Do You STAND For? Why Branding Matters to Small Businesses

Instructor
Alan Siege, CEO/Owner, Small Business Management Consulting

Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.


DateDecember 12, 2011
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Your brand can be your greatest asset during good times and bad. A strong brand elevates your business above the competitive fray. So how do you make your brand stand for integrity, character, quality, effectiveness, and reliability?

No matter if you’re a large corporation or a solo-preneur, those are the qualities that your brand should bring to the customer's mind.

Protecting Your Brand: Trademarks, Copyrights, and the Internet

Instructor
Deborah Sweeney, CEO, MyCorporation Business Services, Inc.

As CEO of MyCorporation Business Services, Inc., Deborah Sweeney advocates to protect personal and business assets for all consumers. With her extensive experience in the field of corporate and intellectual property law, Deborah can provide insightful commentary on the benefits, barriers, and who should consider incorporation and trademark registration. She also has extensive experience in the start-up and entrepreneurial sector as she has been involved in the formation of hundreds of thousands of MyCorporation’s customers.

Deborah joined MyCorporation in 2003 after serving as outside general counsel for 5 years. She received her Juris Doctor and Masters in Business Administration degrees from Pepperdine University and is a member of the American Bar Association. She also serves on the Board of Regents at California Lutheran University.

Deborah has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in the area of corporate and intellectual property law. Because of her extensive knowledge, Sweeney has long served as a speaker and panelist on legal issues affecting new-to-the-world and growing businesses.

Ms. Sweeney is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites. Her account with Forbes has featured articles with upward to 25,000 views. She also regularly contributes to American Express, She Takes on the World, YFS Magazine, Empower Me! Magazine, and Business Insider, among others.


DateDecember 14, 2011
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In today’s world, a brand is critically important. Without brand recognition, the product or service you offer can be easily lost in the mix … or compromised by copycats.

Your business name, logo, and domain name are elements of your brand. Protect them as you would other assets.


Make Your Business the One that “Gets Lucky”

Instructor
Beth Goldstein, president, Marketing Edge Consulting Group

Beth Goldstein, president of Marketing Edge Consulting Group and adjunct professor, Boston University School of Management.

Author, consultant, trainer, and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She helps companies understand how their customers think, what they value, and what influences their purchasing decisions, and then uses this knowledge to create targeted business-development programs that drive revenue and fundamental growth while increasing profitability and customer loyalty.

Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition to running her consulting practice, Beth conducts small-business growth workshops around the U.S. and abroad, teaches entrepreneurial marketing at the Boston University School of Management where she is the faculty director for the school's Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the US).


DateDecember 7, 2011
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Why do some business owners seem to have all the luck while others can’t get a break? What are their secrets to blazing a path to rapid growth?

Explore the fallacies and dangers of underestimating your own ability to create powerful business opportunities. Beth Goldstein will present research that shows hard work just isn’t enough. You have to work smart and perform key growth activities to build business success.


The Next Revolution Is In Your Pocket

Instructor
Peter Shankman, vice president, Vocus

Peter Shankman, vice president and small business evangelist for Vocus

PR Week Magazine has described Peter Shankman as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”.

Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized for his radically new ways of thinking about social media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in less than a year became the defacto standard for thousands of journalists looking for sources on deadline, offering more than 200,000 sources around the world. HARO is currently the largest free source repository in the world and sends out more than 1,500 queries from worldwide media each week. In June 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.


DateJanuary 25, 2012
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Look around. Find one person you know without a camera in their mobile phone.

You can't do it.

Put that mobile phone in the pocket of a customer who just had a great experience with your brand. It becomes a PR megaphone, spreading the gospel of your business far and wide, and turning your customer into an evangelist for your brand.

In the hands of a customer scorned, it becomes a nightmare from which you may not wake up.

In this entertaining, humorous, and interactive webinar Peter Shankman -- entrepreneur, angel investor, marketing consultant, and pundit -- shares case studies from companies big and small that illustrate why good customer service will be the next big thing.




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