Geri Stengel

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Small Business

Government Wants to Grow Your Small Business

Do my eyes deceive me? The government will grow my small business. How?

4 Steps to Creating a Successful Cause Marketing Campaign

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.

How Small Business Grow as Their Leaders Do

Alexandra Ferguson started her business on a whim: making decorative throw pillows with bold typography out of eco-friendly materials that are produced locally and sold online.

What Women Entrepreneurs Need Before They Join the Crowd

Recently I wrote about a new funding source for entrepreneurs: crowdfunding. Right now, small businesses can raise money from the online crowd in exchange for a give-away, such as a product or service. Sometime in 2013 the rules and guidelines for the Jumpstart Our Business Startups (JOBS) Act should be approved, which will allow companies to give equity to crowdfunding investors in the U.S.

4 Ways to Build Your Small Business

Even in a slow economy, opportunities emerge that, if you use them well, can rocket your business to success.

How Savvy Small Businesses Use Crowdfunding

Women-owned businesses start life with significantly less capital than those owned by men. How can a business grow if it starts life undernourished? Yet, if you’re a woman business owner, your business will start with less and raise less as it grows. If you settle for that situation, you’ll likely end up with less to show for your trouble, a smaller, less successful business than if a man had come up with the same idea and energy, according to a key Department of Commerce survey of women-owned companies across the U.S.

Keep Customer Service in the U.S. If You Want Your Business to Thrive

Competition is fierce; to distinguish itself, a small business needs to stand out from the crowd. Customer service is the way to do that.

Technology-based Business Offers New Solutions to Healthcare Problems

No Jewish mother could want more for her daughter than to be fixed up with a doctor. Even better, the meetup led to marriage of sorts. Cheryl Swirnow, a Human Resource and insurance specialist, and Jay Parkinson, MD, MPH, became business partners.

B Corporations: redefining success in business

By Ralph Allora

TRAY is a member of NBIS (Network for Business Innovation and Sustainability), a nonprofit network that promotes responsible and successful business in the green economy. Recently NBIS hosted a forum to highlight a key initiative: promoting the role of B Corporations.

Women Entrepreneurs Help Tri-State Build Stronger Infrastructure

Sometimes chance encounters happen for a reason. I’ve recently met two women who, for very different reasons, will play a part in rebuilding the Tri-State area after the devastation of Sandy.

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