Marketing

I’m sure you are all aware that the cost of advertising is just plain…well…outrageous. Placing ads in magazines, newspapers, and on the radio can cut deep into a business owner’s pocketbook. So what are small- to medium-sized businesses supposed to do? You sure can’t compete against the advertising budgets of the big guns! And if you try to say, “Why bother advertising or marketing at all?” you risk going completely unnoticed, which could put you out of business.

Editor’s note: Yes, we have data! Responses to our Online Marketing Survey are in and we’re crunching the numbers now but to give you a taste of the wisdom we found from all of you who took the survey, here’s one of our case studies.