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Content Marketing For Corporations That Want to Reach Small Businesses and Nonprofits
Providing useful information for small businesses -- including nonprofits -- is the best way for large corporations to generate both business-to-business leads and customer loyalty. Rather than trying to be heard above the din of advertising messages, offer something of value to business owners. This will build long-term relationships, help them grow, and garner goodwill from the public.
Ventureneer specializes in offering just such services to small businesses. We have been recognized for our use of social media as well as our outreach to small businesses and nonprofits. Our work has received positive media attention and the attention of small business owners.
We work with corporations to develop value for small businesses and to get the word out about that added value by:
- understanding small businesses needs through market research
- developing insights about and resources for small businesses
- blogging, and guest blogging (The good work large corporations are doing for small businesses is a topic that Ventureneer’s founder, Geri Stengel, writes about regularly.)
- using social media outreach (Geri is one of the Top 50 Women Entrepreneur Experts to Follow on Twitter.)
- creating content marketing products such as articles, in-person events, case studies, e-newsletters, webinars, microsites, white papers, etc. that focus on all stages of the buying process from brand awareness to brand evangelist
- developing inbound marketing tactics that get you found in the search engines, Facebook, Twitter, LinkedIn and other social media
- building prospect lists
- advertising on social networks
- creating newsworthy products, in-person events, and training that generate press coverage
Ventureneer’s founder, Geri Stengel is former adjunct professor of entrepreneurship at The New School, a Kauffman FastTrac GrowthVenture facilitator, and past board member of the New York City Chapter of the National Association of Women Business Owners, and a serial entrepreneur.
A graduate of the corporate world, Geri learned market research by doing it, at The Wall Street Journal. As an entrepreneur, she understands the issues small business face and knows what will resonate with them.